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Introduction

In the era of digital revolution, technology has opened new opportunities for marketing. In the time of individualization, digitalization, networking along with the emergence of enlightened consumer has posing new challenges as well as opportunities for marketing.

What we market may not have changed but how we market definitely has changed. The evolving discipline of digital marketing offers opportunities for innovation, profitability, affordability, measurability and targeting. Digital marketing has not only opened opportunities for organization, but also enormous opportunities have boomed for digital marketers, web designer, web analyst and web developer.

To truly harness the potential of digital marketing and effectively leverage its impact on consumers, we need to have strong foundations in Digital Marketing. We have designed this speclisation to use new technologies and devices to market the product and services.

Exploring the emerging tools offered by internet.

  • Access the realm of social media
  • Understand and estimate the mind-set of online consumer.
  • Design tools to enhance consumer online experiences.

For whom

  • Any marketing enthusiast
  • Students wanting to utilize new technologies to market products and services.
  • Students with programing background aiming to utilize their past knowledge in digital marketing.

Career Options in Digital marketing:

Digital Marketing Manager, Content Marketing Manager Content Writers, Inbound Marketing Manager, Social Media Marketing Experts/Specialists, Search Engine Marketers, SEO Executives, Conversion Rate Optimizer, Copy Writers

Program is divided into 4 modules/six months each. Papers to be covered in 3 rd Semester + Case Study Development + Business Simulation.
Module
1
  • Management Functions & OB
  • Business Communication
  • Managerial Economics
  • Introduction to IT Systems
  • Financial & Management Accounting
  • Business Statistics

Certificate awarded post module completion

Certificate in Management

Module
2
  • Operations Management
  • Human Resource Management
  • Marketing Management
  • Economics and Social Environment
  • Financial Management
  • Research Methodology

Certificate awarded post module completion

Advanced Certificate in Management

Module
3

    Specialization

  • DM01 Introduction to digital Marketing
  • DM02 Search Engine Marketing
  • DM03 Search Engine Optimizations
  • DM04 Social Media Marketing
  • DM05 Web Analytics
  • Case Study Development
  • Business Simulation

Certificate awarded post module completion

Professional Certificate in (Digital Marketing)

Module
4
  • Business Law & Corporate Governance
  • International Business
  • Entrepreneurial Management
  • Enterprise Systems
  • Project Work

Certificate awarded post module completion

Post Graduate Diploma in Management (Digital Marketing)

Payment Schedule

Option A: Rs. 65,000/- for one time lump-sum payment at time of admission.

Option B: Rs. 20,000/- per semester. (Early Bird Discount offer i.e. Rs. 16,250/- per semester to be paid instead of Rs. 20,000/- till 15th November 2019.

*The fee above is inclusive of all academic charges, study material, online course content, digital library, amongst other facilities provided by the institute. Examination fee will be separate and will be charged at actuals. All fees paid are non-refundable.

Specializations Offered

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Marketing Management

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Financial Management

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International Business

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Human Resource Management

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Operations Management

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Information System

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Digital Marketing

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Business Analytics

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Retail Management

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Hospitality Management

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Financial Research & Valuation Modeling

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Banking & Financial Management

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