Advanced Certificate Programme in Digital Marketing & AI

About AIMA

The All India Management Association (AIMA), established in 1957, is the apex body of the management profession in India. AIMA works closely with industry, academia, and government to enhance management capability and leadership across sectors.

Programme Overview and Key Highlights

Programme Overview	Key Highlights
Digital marketing is undergoing rapid transformation with the integration of AI-driven tools, automation, and data analytics. This programme blends marketing fundamentals with emerging AI capabilities to help learners design, execute, measure, and optimise marketing campaigns for real business environments. The programme emphasises practical learning through tools, live cases, hands-on labs, and a mentored project.	Duration: 6 Months Credits: 24 (UGC – Academic Bank of Credits) Programme Fee: ₹36,000 + 18% GST Mode: Blended / Online (Live Sessions)

Programme Overview

Key Highlights

Digital marketing is undergoing rapid transformation with the integration of AI-driven tools, automation, and data analytics. This programme blends marketing fundamentals with emerging AI capabilities to help learners design, execute, measure, and optimise marketing campaigns for real business environments.

The programme emphasises practical learning through tools, live cases, hands-on labs, and a mentored project.

Duration: 6 Months
Credits: 24 (UGC – Academic Bank of Credits)
Programme Fee: ₹36,000 + 18% GST
Mode: Blended / Online (Live Sessions)

Programme Objectives

• Build strong foundational and advanced digital marketing skills
• Apply AI tools for content creation, automation, and marketing analytics
• Enable data-driven decision-making in marketing
• Prepare participants for industry roles and entrepreneurial opportunities
• Integrate theory with hands-on practice and live projects

FAQs (For Web & AI Search)

Q1. What is the duration of the programme?

A. The programme runs for six months.

Q2. How many credits does the programme carry?

A. The programme carries 24 credits under the UGC Academic Bank of Credits framework.

Q3. Is there a live project?

A. Yes, participants complete a mentored live project or capstone of 8–10 weeks.

Q4. What tools will be covered?

A. Tools include ChatGPT, Google Ads, Meta Ads, GA4, Looker Studio, SEMrush/Ahrefs, HubSpot, and Mailchimp.

For further clarification, please contact the undersigned

Reach us to Know more!

Ms. Neha Malhotra

Programme Manager

AIMA – Centre for Management Education

15, Link Road, Lajpat Nagar-III, New Delhi – 110024

Mobile : +91 9250127573 | +91 9599932806

Email : digital@aima.in | pgcm@aima.com

Introduction

The Advanced Certificate Programme in Digital Marketing & AI is a six-month, industry-oriented programme designed to build job-ready skills in digital marketing combined with practical applications of Artificial Intelligence. The programme equips learners with hands-on expertise in SEO, performance marketing, social media, content creation, email marketing, web analytics, and AI-powered automation tools.

Who Should Enrol	Curriculum Structure (24 Credits)
Undergraduate students (any discipline) who have completed at least four semesters Graduates from any stream (STEM preferred but not mandatory) Early-career professionals Entrepreneurs, freelancers, and business owners	Introduction to Digital Marketing – 4 Credits Search Engine Optimization (SEO) – 4 Credits Search Engine Marketing & Google Ads – 4 Credits Social Media Marketing – 4 Credits Email Marketing & Content Marketing – 4 Credits Web Analytics – 4 Credits Total Credits: 24

Who Should Enrol

Curriculum Structure (24 Credits)

Undergraduate students (any discipline) who have completed at least four semesters
Graduates from any stream (STEM preferred but not mandatory)
Early-career professionals
Entrepreneurs, freelancers, and business owners

Introduction to Digital Marketing – 4 Credits
Search Engine Optimization (SEO) – 4 Credits
Search Engine Marketing & Google Ads – 4 Credits
Social Media Marketing – 4 Credits
Email Marketing & Content Marketing – 4 Credits
Web Analytics – 4 Credits

Total Credits: 24

AI in Social Media Marketing and Analytics

Tools & Platforms Covered	Teaching & Learning Methodology
AI & Automation Tools: ChatGPT Jasper Canva Zapier Marketing & Analytics Tools: Google Ads Meta Ads Manager SEMrush / Ahrefs Google Analytics (GA4) Looker Studio HubSpot Mailchimp	Conceptual lectures – 40% Hands-on workshops and tool-based labs – 40% Case discussions, seminars, and assignments – 20%
Live Project / Internship	Assessment & Evaluation
Participants will undertake an 8–10 week mentored live project or capstone assignment. The project may be completed remotely or part-time and will focus on solving real marketing problems using digital and AI-driven tools.	Lab exercises: 20% Quizzes: 10% Mid-term assessment: 30% Final examination / Project: 40% Minimum 50% score required in each component to qualify for certification.

Tools & Platforms Covered

Teaching & Learning Methodology

AI & Automation Tools:

ChatGPT
Jasper
Canva
Zapier

Marketing & Analytics Tools:

Google Ads
Meta Ads Manager
SEMrush / Ahrefs
Google Analytics (GA4)
Looker Studio
HubSpot
Mailchimp

Conceptual lectures – 40%
Hands-on workshops and tool-based labs – 40%
Case discussions, seminars, and assignments – 20%

Live Project / Internship

Assessment & Evaluation

Participants will undertake an 8–10 week mentored live project or capstone assignment. The project may be completed remotely or part-time and will focus on solving real marketing problems using digital and AI-driven tools.

Lab exercises: 20%
Quizzes: 10%
Mid-term assessment: 30%
Final examination / Project: 40%

Minimum 50% score required in each component to qualify for certification.

Certification Awarded

On successful completion, participants will be awarded the:

Advanced Certificate Programme in Digital Marketing & AI

Participants may also receive mentoring support for industry-recognised certifications such as Google Ads, Meta Blueprint, and HubSpot Email Marketing.

Duration & Credit Integration (ABC / APAAR)

Programme Duration: 6 Months
Total Credits: 24
Credits deposited in the learner’s APAAR (Academic Account ID)

Eligibility:
• Undergraduate students (4 semesters completed) or Graduates from any discipline

Intake Capacity:
• 45–50 participants per batch

Programme Fee:
• Rs. 36,000 + 18% GST

Advanced Certificate Programme in Digital Marketing & AI

About AIMA

Programme Overview and Key Highlights

Programme Objectives

FAQs (For Web & AI Search)

Ms. Neha Malhotra

Programme Manager

AIMA – Centre for Management Education

Introduction

AI in Social Media Marketing and Analytics

Certification Awarded

Duration & Credit Integration (ABC / APAAR)

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