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Programme Overview

Learn every aspect of email marketing from revered industry experts! The course will train you on building email lists of targeted leads and buyers, do’s and don’ts of email content writing to reduce the spam score and to improve deliverability rate, setting up email marketing campaigns, optimizing your emails to get maximum unique clicks and unique open rates, understanding and analyzing email dashboards to derive meaningful insights from email marketing campaigns and many more interesting insights.

You will be able to establish your brand more effectively, broaden up your customer base, help you stay connected with customers and improve lead generation and nurturing prospective leads into business.

Programme Highlights

  • Weekend batch, Online Live Classes
  • Placement Assistance
  • Industry accepted Professional Programme
  • Industry and Career oriented Curriculum
  • LMS to access study resources


      AIMA’s Certificate Programme in Search Engine Optimization (SEO)


LIVE Classes by Industry Experts, Weekend batch (2 hours each weekend)

Classes Commencing

Classes Commencing from: 15th October 2022

Programme Duration

2 months - 18 hrs of LIVE Classes + 20 hrs of Recording + LIVE Project

Programme Fee

Rs 6000 + 18% GST (Total payable – Rs 7080)

For Whom:

The programme is specifically designed for entrepreneurs, working professionals and fresh graduates, who want to make advancement in their career and job prospects through the most sought, Digital Marketing skills.

This programme also useful for those professionals who need to understand and gain hands-on knowledge of latest, industry relevant tools.

Course Contents

1. Email Marketing
Why email marketing
  • Combining email with other media
  • Email marketing providers
Becoming a trusted sender
  • Complying with spam laws
  • Permission levels
  • Minimizing spam
Building quality email list
  • Preparing email database
  • Strategies to collect contact information
Constructing effective marketing email
  • Branding emails
  • Steps to develop effective emails
  • Using valuable content/offers
  • Tracking results and maximizing deliverability
  • Understanding email tracking data
  • Tracking non-click responses
  • Evaluating email click-through data
  • Managing bounced and blocked email
  • Reducing filtered email
  • Understanding email authentication

For further clarification, please contact the undersigned

Ekta Nayyar
Programme Manager

All India Management Association - Center for Management Education (CME)

15, Link Road, Lajpat Nagar - 3,

New Delhi, India-110024

Mob: +91 9250127573 | Email :

AIMA’s PGCM Specializations

Website :

Programme Fees

The programme fees is Rs 6000 + 18% GST (Total payable – Rs 7080)

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