Course Commencement
Course starts in February and August each year
Programme Overview
Learn every aspect of email marketing from revered industry experts! The course will train you on building email lists of targeted leads and buyers, do’s and don’ts of email content writing to reduce the spam score and to improve deliverability rate, setting up email marketing campaigns, optimizing your emails to get maximum unique clicks and unique open rates, understanding and analyzing email dashboards to derive meaningful insights from email marketing campaigns and many more interesting insights.
You will be able to establish your brand more effectively, broaden up your customer base, help you stay connected with customers and improve lead generation and nurturing prospective leads into business.
Programme Highlights
- Weekend batch, Online Live Classes
- Placement Assistance
- Industry accepted Professional Programme
- Industry and Career oriented Curriculum
- LMS to access study resources
Certification
AIMA’s Certificate Programme in Search Engine Optimization (SEO)
Delivery
LIVE Classes by Industry Experts, Weekend batch (2 hours each weekend)
Classes Commencing
Classes Commencing from: 15th October 2022
Programme Duration
2 months - 18 hrs of LIVE Classes + 20 hrs of Recording + LIVE Project
Programme Fee
Rs 6000 + 18% GST (Total payable – Rs 7080)
For Whom:
The programme is specifically designed for entrepreneurs, working professionals and fresh graduates, who want to make advancement in their career and job prospects through the most sought, Digital Marketing skills.
This programme also useful for those professionals who need to understand and gain hands-on knowledge of latest, industry relevant tools.
Course Contents
1. Email MarketingWhy email marketing
- Combining email with other media
- Email marketing providers
- Complying with spam laws
- Permission levels
- Minimizing spam
- Preparing email database
- Strategies to collect contact information
- Branding emails
- Steps to develop effective emails
- Using valuable content/offers
- Tracking results and maximizing deliverability
- Understanding email tracking data
- Tracking non-click responses
- Evaluating email click-through data
- Managing bounced and blocked email
- Reducing filtered email
- Understanding email authentication
For further clarification, please contact the undersigned
Ekta Nayyar
Programme Manager
All India Management Association - Center for Management Education (CME)
15, Link Road, Lajpat Nagar - 3,
New Delhi, India-110024
Mob: +91 9250127573 | Email : digital@aima.in
Website : www.aima.in
Programme Fees
The programme fees is Rs 6000 + 18% GST (Total payable – Rs 7080)