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Introduction

We are entering a new era where digital capabilities and AI-driven strategies are essential to business success. As competition intensifies, AI is reshaping growth opportunities while disrupting legacy systems. Yet nearly 70% of digital transformation efforts fall short due to misaligned strategy, leadership, and technology. By 2025, over 85 million jobs may be displaced by AI and automation, underscoring the urgency for leaders to re-skill and adapt.

AI now sits at the core of the technology value chain, driving socio-economic change akin to the Second Industrial Revolution. The 2024 Nobel Prize awarded to John J. Hopfield and Geoffrey E. Hinton for advances in neural networks highlights its transformative potential. Alongside, Agentic AI, Metaverse, and immersive digital platforms are set to disrupt the software industry—redefining how enterprises build, deploy, and consume applications, while creating new opportunities for engagement, automation, and value creation.

In parallel, marketing is evolving from traditional approaches to Marketing 4.0's online–offline integration, Marketing 5.0's AI-enabled smart engagement, and early signals of Marketing 6.0 with sustainability and purpose at its core.

This Advanced Certificate Course in Digital Transformation & AI-Led Organizational Re-envisioning equips leaders with strategic insights in digital innovation, AI adoption, and new-age marketing. With its strong foundation in global research and case studies, and guided by experienced faculty, the program prepares participants to master digital practices, leverage smart marketing strategies, and lead enterprise transformation for sustainable growth. Embark on this journey and redefine your approach to leadership—equipped with insights that will drive meaningful, AI-enhanced business growth and customer experience.

Key Takeaways

The programme will provide a blend of conceptual and practical learning in areas such as꞉

Digital Transformation Foundations

  • Understand the foundations of digital transformation and enterprise readiness.
  • Develop strategies for data, digital infrastructure, governance, and cybersecurity/AI safety.
  • Learn digital transformation building blocks and capability areas.
  • Explore global best practices through case studies from DBS Bank, Tata Steel, Lego, Philips, Asian Paints, India Stack, and more.

 

AI, Analytics & Emerging Technologies

  • Gain skills in AI-driven decision making, predictive & prescriptive analytics, NLP, LLMs, and GenAI applications.
  • Explore the emerging role of Agentic AI for automating workflows, enabling autonomy, and enhancing enterprise decision-making.
  • Conduct AI maturity assessments and build an AI-ready talent pool.
  • Learn measures to develop an AI-first mindset across the enterprise.

 

Re-Tooling & Re-Envisioning the Enterprise

  • Apply Design Thinking for customer experience innovation.
  • Re-envision and craft digital business models.
  • Understand multi-sided digital platforms and ecosystem strategies.
  • Explore the role of APIs, microservices, and digital public infrastructure in new operating models.

Leadership, Agility & Governance

  • Build competencies in business and digital agility, leadership persona, and organizational change.
  • Learn to apply digital governance and sustainability practices.
  • Measure digital project success with appropriate frameworks and KPIs.

 

New-Age Marketing & Business Models

  • Master Marketing 4.0, 5.0, and signals of Marketing 6.0.
  • Leverage digital technologies for smart marketing strategies, methodologies, and case studies.
  • Explore emerging business models that integrate marketing, customer experience, and sustainability.

 

Building Data-Driven Organizations

  • Learn how to build policies for a data-driven enterprise, covering governance, privacy, and monetization.
  • Gain in-depth knowledge of data platforms, fabrics, and pipelines that enable scalable digital business.
  • Master machine learning–based advanced analytics models for prediction, optimization, and real-time insights.

 

Eminent Faculty of the Programme

 

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Pedagogy

Content design of the programme is based on practical experiences and research carried by each faculty. Reference of a good number of published global research on relevant subjects, international companies success case studies and video content.

 

Testimonials

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For further details, please contact꞉

Ms Sharda Almadhi
ALL INDIA MANAGEMENT ASSOCIATION-CENTRE FOR MANAGEMENT EDUCATION

15, Link Road, Lajpat Nagar - 3, New Delhi - 110024 (India)

Mobile : +91 8130009769

Email : asharda@aima.in

Website : www.aima.in

Key Learning Modules with Hour-Wise Distribution:

Module
1
  • Foundation Subjects for Digital Business and Digital Transformation
    • Digital preparedness assessment
    • Business Agility, Digital Agility & Agility wheel
    • Key enabling technologies for digital transformation
    • Digital Transformation Building Blocks
    • Digital Transformation Capability Areas
    • Digital project failures and Maturity Assessment
    • Digital Customer Experience & Chabot as accelerator
    • Crafting Digital Vision
 
  • Data and Digital Infrastructure Strategy
    • Digital transformation accelerators꞉ Cloud, API 
    • What is Connected, networked and optimised and autonomous digital state?
    • Building blocks of digital infrastructure in age of AI
    • Emerging new data organization practices like Data fabric
    • Data governance strategy f) Data Monetisation strategy
    • Building Data Analytic and monetisation policy
    • Setting Cyber security and now AI safety
    • Setting data privacy policy
    • Adoption of Dev Ops and Agile
2
Module
 
Module
3
  • Re‑tooling and Re‑Architecting Organisation
    • Hands-on session on Design thinking as a tool
    • Re-envisioning & crafting Business model
    • Multisided Digital platform and crafting same
    • Digital Business Platform in enterprise
    • API and Microservice as essential elements of digital strategy
    • Digital public infrastructure and its impact on enterprise digital strategy
    • Strategy for building talent pool
    • Digital factory and new operating Model
 
  • Foundation of Strong Cognitive and Predictive Practices in Organisation
    • Study of different flavour of AI and associated use cases
    • Enterprise-wide AI and Gen AI enablement & Harnessing NLP and LLMs for Business Transformation
    • Advanced AI Factory and AI-Driven Decision Making
    • Real-Time Predictive & Prescriptive Analytics
    • AI maturity assessment and AI Talent Pool study f
    • Measures for developing AI mindset
4
Module
 
Module
5
  • Digital Governance, Organisation Change and Personal Effectiveness
    • Digital project success measurement
    • Digital governance and sustainability clock
    • Organisation change
    • Digital Persona and self-assessment
  •  New Age Marketing for Digital Transformation
    • This module introduces participants to Prof. Philip Kotler's frameworks of Marketing 4.0 and 5.0, where technology, AI, and digital platforms redefine customer engagement. It explores the shift from traditional to data-driven smart marketing, emphasizing personalization, predictive analytics, and immersive experiences powered by AR/VR and chatbots. Participants will also examine emerging business models such as subscription, influencer-led ecosystems, and outcome-based marketing. The module highlights early signals of Marketing 6.0, where sustainability, purpose, and human–AI co-creation shape the next wave of customer experience. Through case studies and workshops, learners will craft practical roadmaps for smart, future-ready marketing strategies. Live and published case Studies like DBS Bank, Lego, Philips Global, Tata Steel, Tata Motors, Asian Paints, Aadhar and India stack and few more.
6
Module
 

The participants will be assessed on the basis of assignments and group presentations. Upon successful completion of the programme, the participants will be awarded with "Certificate of Success" by All India Management Association

Programme Fees

The programme fees for this course is Rs 75,000/- (+ GST)*.

*3 months no cost EMI available on request.

The programme fees includes cost of Reading Material & Examination fees.

International Participant Fees – $1000 USD.

Registration Process

Reserve your seat now by paying a token of just Rs 25,000/- to avoid missing this career transforming opportunity.

Course Duration

DURATION
65 Hours

  • Online Live classes
  • 4 hours every week on Sundays
  • 9꞉30 am - 11꞉30 am and12꞉00 Noon to 2꞉00 pm

 

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