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Introduction
The digital economy is embedded in every corner of our lives now! COVID has led to a sharp transition in the way business and branding is carried out. This shift towards online branding, sales and marketing is sharp and is going to be long term then ever thought.
With the demand for digital marketers outweighing the supply, there are plenty of opportunities out there for those looking for a promising career in Digital Marketing domain. Furthermore, the shift towards Digital Marketing has also become imperative for the professionals and organisations, which were solely relying on the traditional sales and marketing methods.
AIMA is commencing a 2 months certification batch in Social Media Marketing from 5th February 2022.
Certification
Certificate Programme in Social Media Marketing
Duration
2 months (22 hrs) + LIVE Projects
Curriculum
1. The Business Case for Social Media
- Defining Social Media Marketing
- Understanding the benefits of Social Media
- Understanding the benefits of Social Media
- Integrating Social Media into an overall marketing effort
- Developing a Strategic Social Media
- Integrating Social Media into an overall marketing effort
- Developing a strategic Social Media Plan
Tallying the Bottom Line
- Return in Investment
- Accounting for Customers Acquired Online
- Establishing Key Performance Indicators for Sales
- Tracking Leads
- Understanding other Common Business Metrics
Plotting a Social Media Marketing Strategy
- Locating Your Target Market Online
- Segmenting B2C market
- Setting Up a Social Media Plan
Managing a Cyber-Social Campaign
- Managing a Social Media Schedule
- Building Social Media Marketing Team
- Creating a Social Media Marketing Policy
- Compliance to Law
- Protecting Brand Reputation
Helpful Tech tools
- Keeping track of Social Media Scene
- Content Distribution Tools
- Managing Search Engines
- Using ecommerce tools for Social Sites
- Measuring the Buzz by type of service
Leveraging SEO for Social Media
- Making the statistical case for SEO
- Focusing on Top Search Engines
- Maximizing metatag
- Optimizing your site and content for Search Engine
- Building effective inbound links
- Optimizing Social Media for SEO
- Gaining Visibility in rea-time search
- Gaining traction on Google
- Monitoring your ranking
- Social Bookmarks, News and Share Buttons
Content Marketing
- Exploring content market platforms
- Developing a content market strategy
- Getting content to the masses
Using Facebook as a marketing tool
- Understanding content marketing
- Branding with Facebook Pages
- Examining components of Facebook page
- Using Facebook as a marketing tool
Creating and Sharing content
- Creating a content strategy
- Brand story on Facebook
- Developing content
- Bringing your community into the Mix
- Using closed or secret groups
Facebook communities
- Gaining insights about your community
- Putting data to use
Advertising on Facebook
- Basics of advertising on Facebook
- Measuring the ad’s ROI
Instagram for Marketing
- Promoting your brand
- Using Instagram for marketing
2. Linkedin Marketing
Promoting with Linkedin
- Benefits on Linkedin
- Creating an online profile
- Understanding endorsements and testimonials
- Using Linkedin messages
- Promoting your business with Linkedin
- Selling and promoting with Linkedin showcase pages
Starting a Linkedin Group
- Using Linkedin groups
- Growing a community
- Moderating a group
Using Linkedin as a content platform
- Blogging on Linkedin
- Promoting Linkedin posts with other social channels
3. Twitter marketing
Using Twitter for marketing and networking
- Communication in 140 characters
- Researching brands on Twitter
- Finding right people and who is talking about you
- Responding to tweets
- Sharing and communicating with Twitter
- Using Twitter etiquette
Finding right tools
- Customizing Twitter profile page
- Pinning tweets and using Twitter app
- Supplementing online marketing tools
Hosting Twitter Chats
- Benefits of Twitter chats
- Using hashtag effectively
- Keeping track of who says what
- Finding guests and promoting chats
For further clarification, please contact the undersigned
Ekta Nayyar
Programme Manager
All India Management Association - Center for Management Education (CME)
15, Link Road, Lajpat Nagar - 3,
New Delhi, India-110024
Mob: +91 9250127573 | Email : enayyar@aima.in
Website : www.aima.in
For online registration :
Live Classes (Weekend Batch)
Programme Fees
The programme fees is Rs 4,000/- (including GST @18%)