Certificate Programme in Social Media Marketing

Certification

Certificate Programme in Social Media Marketing

Duration

2 months (22 hrs) + LIVE Projects

Curriculum

1. The Business Case for Social Media

• Defining Social Media Marketing
• Understanding the benefits of Social Media
• Understanding the benefits of Social Media
• Integrating Social Media into an overall marketing effort
• Developing a Strategic Social Media
• Integrating Social Media into an overall marketing effort
• Developing a strategic Social Media Plan

Tallying the Bottom Line

• Return in Investment
• Accounting for Customers Acquired Online
• Establishing Key Performance Indicators for Sales
• Tracking Leads
• Understanding other Common Business Metrics

Plotting a Social Media Marketing Strategy

• Locating Your Target Market Online
• Segmenting B2C market
• Setting Up a Social Media Plan

Managing a Cyber-Social Campaign

• Managing a Social Media Schedule
• Building Social Media Marketing Team
• Creating a Social Media Marketing Policy
• Compliance to Law
• Protecting Brand Reputation

Helpful Tech tools

• Keeping track of Social Media Scene
• Content Distribution Tools
• Managing Search Engines
• Using ecommerce tools for Social Sites
• Measuring the Buzz by type of service

Leveraging SEO for Social Media

• Making the statistical case for SEO
• Focusing on Top Search Engines
• Maximizing metatag
• Optimizing your site and content for Search Engine
• Building effective inbound links
• Optimizing Social Media for SEO
• Gaining Visibility in rea-time search
• Gaining traction on Google
• Monitoring your ranking
• Social Bookmarks, News and Share Buttons

Content Marketing

• Exploring content market platforms
• Developing a content market strategy
• Getting content to the masses

Using Facebook as a marketing tool

• Understanding content marketing
• Branding with Facebook Pages
• Examining components of Facebook page
• Using Facebook as a marketing tool

Creating and Sharing content

• Creating a content strategy
• Brand story on Facebook
• Developing content
• Bringing your community into the Mix
• Using closed or secret groups

Facebook communities

• Gaining insights about your community
• Putting data to use

Advertising on Facebook

• Basics of advertising on Facebook
• Measuring the ad’s ROI

Instagram for Marketing

• Promoting your brand
• Using Instagram for marketing

2. Linkedin Marketing

Promoting with Linkedin

• Benefits on Linkedin
• Creating an online profile
• Understanding endorsements and testimonials
• Using Linkedin messages
• Promoting your business with Linkedin
• Selling and promoting with Linkedin showcase pages

Starting a Linkedin Group

• Using Linkedin groups
• Growing a community
• Moderating a group

Using Linkedin as a content platform

• Blogging on Linkedin
• Promoting Linkedin posts with other social channels

3. Twitter marketing

Using Twitter for marketing and networking

• Communication in 140 characters
• Researching brands on Twitter
• Finding right people and who is talking about you
• Responding to tweets
• Sharing and communicating with Twitter
• Using Twitter etiquette

Finding right tools

• Customizing Twitter profile page
• Pinning tweets and using Twitter app
• Supplementing online marketing tools

Hosting Twitter Chats

• Benefits of Twitter chats
• Using hashtag effectively
• Keeping track of who says what
• Finding guests and promoting chats

For further clarification, please contact the undersigned