Certificate Programme in Social Media Marketing

“Book a free Counselling Session with our experts or reach us at +91 9250127573; digital@aima.in . ”
Programme Starting From 29th October 2022

Programme Overview

Leverage the power of different social media marketing platforms to stay connected with your prospective and existing customers. Learn the industry relevant Social Media Marketing tools to build and promote your brand, improve customer reach, drive sales on most prominent social media marketing platforms like Facebook, Instagram, Linkedin and Twitter.

Programme Highlights

Weekend batch, Online Live Classes
Placement Assistance
Industry accepted Professional Programme
Industry and Career oriented Curriculum
LMS to access study resources

Certification

AIMA’s Certificate Programme in Search Engine Optimization (SEO)

Delivery

LIVE Classes by Industry Experts, Weekend batch (2 hours each weekend)

Classes Commencing

Classes Commencing from: 29th October 2022

Programme Duration

2 months - 18 hrs of LIVE Classes + 20 hrs of Recording + LIVE Project

Programme Fee

Rs 6000 + 18% GST (Total payable – Rs 7080)

For Whom

The programme is specifically designed for entrepreneurs, working professionals and fresh graduates, who want to make advancement in their career and job prospects through the most sought, Digital Marketing skills.

This programme also useful for those professionals who need to understand and gain hands-on knowledge of latest, industry relevant tools.

Course Contents

1. The Business Case for Social Media

Defining Social Media Marketing
Understanding the benefits of Social Media
Understanding the benefits of Social Media
Integrating Social Media into an overall marketing effort
Developing a Strategic Social Media
Integrating Social Media into an overall marketing effort
Developing a strategic Social Media Plan

Tallying the Bottom Line

Return in Investment
Accounting for Customers Acquired Online
Establishing Key Performance Indicators for Sales
Tracking Leads
Understanding other Common Business Metrics

Plotting a Social Media Marketing Strategy

Locating Your Target Market Online
Segmenting B2C market
Setting Up a Social Media Plan

Managing a Cyber-Social Campaign

Managing a Social Media Schedule
Building Social Media Marketing Team
Creating a Social Media Marketing Policy
Compliance to Law
Protecting Brand Reputation

Helpful Tech tools

Keeping track of Social Media Scene
Content Distribution Tools
Managing Search Engines
Using ecommerce tools for Social Sites
Measuring the Buzz by type of service

Leveraging SEO for Social Media

Making the statistical case for SEO
Focusing on Top Search Engines
Maximizing metatag
Optimizing your site and content for Search Engine
Building effective inbound links
Optimizing Social Media for SEO
Gaining Visibility in rea-time search
Gaining traction on Google
Monitoring your ranking
Social Bookmarks, News and Share Buttons

Content Marketing

Exploring content market platforms
Developing a content market strategy
Getting content to the masses

Using Facebook as a marketing tool

Understanding content marketing
Branding with Facebook Pages
Examining components of Facebook page
Using Facebook as a marketing tool

Creating and Sharing content

Creating a content strategy
Brand story on Facebook
Developing content
Bringing your community into the Mix
Using closed or secret groups

Facebook communities

Gaining insights about your community
Putting data to use

Advertising on Facebook

Basics of advertising on Facebook
Measuring the ad’s ROI

Instagram for Marketing

Promoting your brand
Using Instagram for marketing

2. Linkedin Marketing
Promoting with Linkedin

Benefits on Linkedin
Creating an online profile
Understanding endorsements and testimonials
Using Linkedin messages
Promoting your business with Linkedin
Selling and promoting with Linkedin showcase pages

Starting a Linkedin Group

Using Linkedin groups
Growing a community
Moderating a group
Using Linkedin as a content platform
Blogging on Linkedin
Promoting Linkedin posts with other social channels

3. Twitter marketing
Using Twitter for marketing and networking

Communication in 140 characters
Researching brands on Twitter
Finding right people and who is talking about you
Responding to tweets
Sharing and communicating with Twitter
Using Twitter etiquette

Finding right tools

Customizing Twitter profile page
Pinning tweets and using Twitter app
Supplementing online marketing tools

Hosting Twitter Chats

Benefits of Twitter chats
Using hashtag effectively
Keeping track of who says what
Finding guests and promoting chats

For further clarification, please contact the undersigned

Ekta Nayyar

Programme Manager

All India Management Association - Center for Management Education (CME)

15, Link Road, Lajpat Nagar - 3,

New Delhi, India-110024

Mob: +91 9250127573 | Email : digital@aima.in

AIMA’s PGCM Specializations

Website : www.aima.in

Programme Fees

The programme fees is Rs 6000 + 18% GST (Total payable – Rs 7080)