Course Commencement
Course starts in February and September each year
“Book a free Counselling Session with our experts or reach us at +91 9250127573; digital@aima.in . ”
A comprehensive program designed to enhance your social media marketing skills with cutting-edge AI tools and techniques, helping you drive conversations, create compelling content, and generate leads through both organic and paid strategies.
Programme Overview & Highlights
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Key Programme Information |
Programme Highlights |
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This programme is specifically designed for entrepreneurs, working professionals and fresh graduates, who want to make advancement in their career and job prospects through the most sought, Digital Marketing skills. This programme also useful for those professionals who need to understand and gain hands-on knowledge of latest, industry relevant tools.
Course Contents
Introduction to Social Media Marketing with AI
Topic 1: Introduction to Social Media Marketing
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How to drive Conversations
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Importance of Story Telling
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Case Studies on Social Media Campaigns
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Social Media Global and India Landscape
In this module, we'll explore how AI can enhance conversation strategies through sentiment analysis and automated engagement tools. You'll learn how AI can help identify trending topics and optimize storytelling approaches based on audience data. We'll analyze successful AI-powered social media campaigns and examine the current landscape of social media in both global and Indian contexts.
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Benefits of AI in Social Media Marketing |
Why It's Important |
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AI-Powered Content Creation Tools
Topic 2: Create Content by Using Various Tools
- Overview of Prompt Engineering -Learn the fundamentals of crafting effective prompts for AI tools to generate relevant and engaging social media content. Understand how different prompt structures yield different results and how to optimize your prompts for specific platforms and audiences.
- Create content using Prompt Engineering - with AI Tools- Hands-on practice with tools like ChatGPT, Claude, and Bard to generate platform-specific content. Learn techniques for refining AI outputs and maintaining brand voice while leveraging AI assistance for content creation at scale.
- Use CANVA and Adobe Firefly for content creation -Explore AI-powered design tools to create visually stunning social media graphics. Learn how to use AI- generated images, templates, and design suggestions to enhance your visual content strategy without advanced design skills.
- Overview of Co-Pilot and how to leverage it to create PPTs, Whitepapers, and Blogs -Master Microsoft's AI assistant to streamline the creation of professional presentations, in-depth whitepapers, and engaging blog posts that drive traffic and establish thought leadership.
This module demonstrates how AI tools can dramatically increase productivity by automating content creation while maintaining quality and brand consistency. By leveraging these AI tools, marketers can produce more content in less time, experiment with different approaches, and focus on strategy rather than execution.
Social Media Management Tools and Platform Walkthroughs
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Topic 3: Demo to Update the Content Using Social Media Tools |
Topic 4: A Walkthrough on all the Social Media Platforms |
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Effective social media management is crucial for increasing website traffic as it allows businesses to maintain consistent presence across platforms, engage with audiences at optimal times, and analyze performance data to continuously improve strategies. AI tools enhance this process by automating routine tasks and providing data-driven insights that would be impossible to gather manually.
YouTube Strategy and Organic Lead Generation
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Topic 5: How to Create a Channel and Manage Content on YouTube |
Topic 6: Strategy to Reach and Generate Leads through Organic Activities |
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Benefits of AI in YouTube Marketing |
Benefits of AI in Organic Lead Generation |
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Organic social media strategies powered by AI are essential for sustainable website traffic growth, as they build authentic connections with audiences while leveraging data-driven insights to continuously optimize content and engagement approaches.
Paid Promotion and Influencer Marketing
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Topic 7: Paid Social Media and Promoting Content |
Topic 8: Influencer Marketing |
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Paid social media strategies and influencer marketing are powerful drivers of website traffic when implemented strategically. AI enhances these approaches by enabling precise targeting, performance prediction, and automated optimization that significantly improves return on investment while reducing wasted ad spend.
Social Listening and Programme Details
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Topic 9: Social Listening and Online |
Topic 10: WhatsApp Marketing |
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Increased Website Traffic |
Enhanced Productivity |
Improved ROI |
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Effective social media marketing with AI tools can significantly boost website traffic through targeted content distribution, optimized posting schedules, and data-driven strategy refinement. |
AI automation reduces time spent on repetitive tasks, allowing marketers to focus on strategy and creative aspects while maintaining consistent presence across platforms. |
AI-powered analytics and optimization tools ensure marketing budgets are allocated efficiently, maximizing returns through precise targeting and performance prediction. |
Programme Fees
The programme fees is Rs 6000 + 18% GST (Total payable – Rs 7080)