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Programme Overview

Leverage the power of different social media marketing platforms to stay connected with your prospective and existing customers. Learn the industry relevant Social Media Marketing tools to build and promote your brand, improve customer reach, drive sales on most prominent social media marketing platforms like Facebook, Instagram, Linkedin and Twitter.

Programme Highlights

  • Weekend batch, Online Live Classes
  • Placement Assistance
  • Industry accepted Professional Programme
  • Industry and Career oriented Curriculum
  • LMS to access study resources


      AIMA’s Certificate Programme in Search Engine Optimization (SEO)


LIVE Classes by Industry Experts, Weekend batch (2 hours each weekend)

Classes Commencing

Classes Commencing from: 29th October 2022

Programme Duration

2 months - 18 hrs of LIVE Classes + 20 hrs of Recording + LIVE Project

Programme Fee

Rs 6000 + 18% GST (Total payable – Rs 7080)

For Whom

The programme is specifically designed for entrepreneurs, working professionals and fresh graduates, who want to make advancement in their career and job prospects through the most sought, Digital Marketing skills.

This programme also useful for those professionals who need to understand and gain hands-on knowledge of latest, industry relevant tools.

Course Contents

1. The Business Case for Social Media
  • Defining Social Media Marketing
  • Understanding the benefits of Social Media
  • Understanding the benefits of Social Media
  • Integrating Social Media into an overall marketing effort
  • Developing a Strategic Social Media
  • Integrating Social Media into an overall marketing effort
  • Developing a strategic Social Media Plan
Tallying the Bottom Line
  • Return in Investment
  • Accounting for Customers Acquired Online
  • Establishing Key Performance Indicators for Sales
  • Tracking Leads
  • Understanding other Common Business Metrics
Plotting a Social Media Marketing Strategy
  • Locating Your Target Market Online
  • Segmenting B2C market
  • Setting Up a Social Media Plan
Managing a Cyber-Social Campaign
  • Managing a Social Media Schedule
  • Building Social Media Marketing Team
  • Creating a Social Media Marketing Policy
  • Compliance to Law
  • Protecting Brand Reputation
Helpful Tech tools
  • Keeping track of Social Media Scene
  • Content Distribution Tools
  • Managing Search Engines
  • Using ecommerce tools for Social Sites
  • Measuring the Buzz by type of service
Leveraging SEO for Social Media
  • Making the statistical case for SEO
  • Focusing on Top Search Engines
  • Maximizing metatag
  • Optimizing your site and content for Search Engine
  • Building effective inbound links
  • Optimizing Social Media for SEO
  • Gaining Visibility in rea-time search
  • Gaining traction on Google
  • Monitoring your ranking
  • Social Bookmarks, News and Share Buttons
Content Marketing
  • Exploring content market platforms
  • Developing a content market strategy
  • Getting content to the masses
Using Facebook as a marketing tool
  • Understanding content marketing
  • Branding with Facebook Pages
  • Examining components of Facebook page
  • Using Facebook as a marketing tool
Creating and Sharing content
  • Creating a content strategy
  • Brand story on Facebook
  • Developing content
  • Bringing your community into the Mix
  • Using closed or secret groups
Facebook communities
  • Gaining insights about your community
  • Putting data to use
Advertising on Facebook
  • Basics of advertising on Facebook
  • Measuring the ad’s ROI
Instagram for Marketing
  • Promoting your brand
  • Using Instagram for marketing
2. Linkedin Marketing
Promoting with Linkedin
  • Benefits on Linkedin
  • Creating an online profile
  • Understanding endorsements and testimonials
  • Using Linkedin messages
  • Promoting your business with Linkedin
  • Selling and promoting with Linkedin showcase pages
Starting a Linkedin Group
  • Using Linkedin groups
  • Growing a community
  • Moderating a group
  • Using Linkedin as a content platform
  • Blogging on Linkedin
  • Promoting Linkedin posts with other social channels
3. Twitter marketing
Using Twitter for marketing and networking
  • Communication in 140 characters
  • Researching brands on Twitter
  • Finding right people and who is talking about you
  • Responding to tweets
  • Sharing and communicating with Twitter
  • Using Twitter etiquette
Finding right tools
  • Customizing Twitter profile page
  • Pinning tweets and using Twitter app
  • Supplementing online marketing tools
Hosting Twitter Chats
  • Benefits of Twitter chats
  • Using hashtag effectively
  • Keeping track of who says what
  • Finding guests and promoting chats

For further clarification, please contact the undersigned

Ekta Nayyar
Programme Manager

All India Management Association - Center for Management Education (CME)

15, Link Road, Lajpat Nagar - 3,

New Delhi, India-110024

Mob: +91 9250127573 | Email :

AIMA’s PGCM Specializations

Website :

Programme Fees

The programme fees is Rs 6000 + 18% GST (Total payable – Rs 7080)

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