Digital Marketing Course in collaboration with Digital Vidya

This comprehensive program offers professionals and entrepreneurs the opportunity to master digital marketing enhanced by artificial intelligence. Through weekend online classes, participants will learn cutting-edge strategies that combine traditional digital marketing techniques with AI-powered tools to maximize efficiency, productivity, and results. The curriculum covers everything from prompt engineering to AI-enhanced SEO, social media marketing, content creation, and data analysis.

Programme Overview and Benefits

Programme Structure	Key Benefits
The Certificate Programme in Digital Marketing with AI is a 2-month intensive course delivered through 18 hours of LIVE classes and supplemented with 20 hours of recorded content. Classes are scheduled on weekends (2 hours each) to accommodate working professionals, beginning June 14th, 2025. The program culminates with a LIVE project that allows participants to apply their newly acquired skills in a real-world scenario. The curriculum has been carefully designed by industry experts to provide relevant, practical knowledge that can be immediately applied in professional settings. With a fee of Rs 12000 + 18% GST (Rs 14,160 total), the program offers exceptional value for the comprehensive training provided.	Industry-recognized certification from AIMA (All India Management Association) Weekend batch to accommodate working professionals schedules LIVE classes led by industry experts with real-world experience Access to a dedicated Learning Management System (LMS) for study resources Placement assistance to help secure positions in the digital marketing field Hands-on experience with cutting-edge AI tools used in professional settings Networking opportunities with peers and industry professionals Career-oriented curriculum focused on practical applications

Programme Structure

Key Benefits

The Certificate Programme in Digital Marketing with AI is a 2-month intensive course delivered through 18 hours of LIVE classes and supplemented with 20 hours of recorded content. Classes are scheduled on weekends (2 hours each) to accommodate working professionals, beginning June 14th, 2025. The program culminates with a LIVE project that allows participants to apply their newly acquired skills in a real-world scenario.

The curriculum has been carefully designed by industry experts to provide relevant, practical knowledge that can be immediately applied in professional settings. With a fee of Rs 12000 + 18% GST (Rs 14,160 total), the program offers exceptional value for the comprehensive training provided.

Industry-recognized certification from AIMA (All India Management Association)
Weekend batch to accommodate working professionals schedules
LIVE classes led by industry experts with real-world experience
Access to a dedicated Learning Management System (LMS) for study resources
Placement assistance to help secure positions in the digital marketing field
Hands-on experience with cutting-edge AI tools used in professional settings
Networking opportunities with peers and industry professionals
Career-oriented curriculum focused on practical applications

This programme is specifically designed for entrepreneurs, working professionals, and fresh graduates who aim to advance their careers through in-demand digital marketing skills enhanced by AI capabilities. It's particularly valuable for professionals seeking to understand and gain hands-on experience with the latest industry-relevant tools that can dramatically improve marketing effectiveness and efficiency.

Course Fee: Rs. 12,000/- + 18% GST

For further clarification, please contact the undersigned

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Short-Term: Digital Marketing Course

Reach us to Know more!

Neha Malhotra

Programme Manager

All India Management Association – Centre for Management Education

15 Link Road, Lajpat Nagar – Part III,
Near Lajpat Nagar Metro Station, New Delhi – 110024

Mobile : +91 9250127573

Email : pgcm@aima.com

Website : www.aima.in

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AIMA's PGCM Specializations

Introduction to AI in Digital Marketing

The digital marketing landscape is rapidly evolving with artificial intelligence at its forefront. This foundational module introduces participants to the transformative potential of AI in digital marketing strategies. We'll explore how AI is fundamentally changing the way marketers research, plan, create, and analyze campaigns.

Participants will gain a clear understanding of AI fundamentals including machine learning, natural language processing, and predictive analytics. The module covers real-world applications specifically tailored for marketing contexts, highlighting how these technologies are already reshaping industry practices. We'll distinguish between narrow AI (designed for specific tasks) and general AI capabilities, focusing on practical tools marketers can implement immediately.

The course introduces key AI platforms that will be explored in depth throughout later modules, including ChatGPT, Google Bard, Midjourney, and specialized marketing AI tools. We'll examine case studies of successful AI integration in marketing departments across various industries, demonstrating measurable improvements in campaign performance, customer engagement, and return on investment.

Enhanced Efficiency	Key Benefits
AI automates repetitive tasks, allowing marketers to focus on strategic initiatives that require human creativity and judgment.	AI algorithms analyze vast datasets to identify patterns and consumer preferences that humans might miss, enabling more precise audience targeting.
Data-Driven Decisions	Competitive Advantage
AI transforms raw marketing data into actionable insights, enabling more informed campaign optimization and resource allocation.	Early adoption of AI technologies positions organizations ahead of competitors who rely solely on traditional marketing approaches.

Mastering Prompt Engineering for Marketing

Prompt engineering is the art and science of communicating effectively with AI systems to achieve desired outcomes. This module provides a comprehensive foundation in creating effective prompts that generate high-quality, relevant content for marketing purposes. Participants will learn how to "speak the language" of AI to maximize its output quality and relevance across various marketing applications.

The module begins by exploring the anatomy of effective prompts, including critical elements such as context setting, specificity, formatting instructions, and constraints. Participants will practice crafting prompts that generate different types of marketing deliverables, from social media content and email copy to product descriptions and advertising headlines.

Advanced techniques covered include chain-of- thought prompting, role-based frameworks, temperature adjustment, and system message optimization. The course also addresses prompt troubleshooting methods for refining outputs when initial results don't meet expectations, helping marketers develop problem-solving skills when working with AI tools.

Draft	Refine	Validate	Document
Create initial prompts with clear marketing objectives and constraints	Iteratively improve prompts based on AI responses	Test prompt effectiveness across different AI tools and contexts	Build a personal library of effective marketing prompts

Throughout the module, we'll emphasize ethical considerations in prompt engineering, including avoiding harmful outputs, maintaining brand voice consistency, and ensuring factual accuracy in AI-generated marketing content. By the end of this module, participants will possess a valuable skill set that dramatically enhances their ability to leverage AI across all digital marketing functions.

AI-Enhanced SEO and Business Development

Search Engine Optimization remains a cornerstone of digital marketing success, and AI is revolutionizing how marketers approach SEO strategy. This module explores how artificial intelligence tools can dramatically improve search visibility, keyword research, content optimization, and overall business development through enhanced online presence.

Participants will learn to leverage AI tools for comprehensive keyword research that identifies high-value opportunities based on search volume, competition, and user intent. The course covers using AI for content gap analysis to discover untapped content opportunities that competitors have missed. We'll explore how AI can analyze top-ranking pages to reverse-engineer successful SEO strategies and identify critical ranking factors specific to your industry.

The business development component focuses on using AI to identify market opportunities, analyze competitor strategies, and develop targeted outreach campaigns. Participants will learn how AI can optimize the sales funnel by predicting customer behaviors, personalizing touchpoints, and identifying conversion obstacles. We'll also cover AI-powered lead scoring models that help prioritize prospects with the highest conversion potential.

Enhanced Keyword Discovery	Automated Content Optimization	Predictive Analytics
AI tools analyze semantic relationships between terms, revealing valuable long-tail keywords and content opportunities human researchers might miss.	AI systems can analyze top- performing content and suggest structural and semantic improvements to boost ranking potential.	AI models forecast search trends and algorithm changes, allowing marketers to proactively adjust strategies before competitors.

The module includes practical workshops using tools like Surfer SEO, Clearscope, MarketMuse, and AI-enhanced versions of traditional SEO platforms. By the end of this module, participants will be equipped to implement AI-powered SEO strategies that significantly improve organic traffic generation, a critical component for sustainable business growth.

AI in E-Commerce and Content Creation

E-commerce presents unique opportunities for AI integration, allowing for personalized shopping experiences that dramatically improve conversion rates and customer satisfaction. This module examines how AI transforms online retail operations from product discovery to post-purchase engagement.

Participants will learn how AI-powered recommendation engines analyze browsing behavior, purchase history, and similar customer profiles to suggest highly relevant products. We'll explore dynamic pricing models that adjust in real-time based on demand, competitor pricing, and customer value. The course covers AI-driven inventory management systems that predict stock requirements based on seasonal trends, market conditions, and emerging customer preferences.

The module explores advanced applications including using AI to create polished presentations that communicate complex marketing data in visually engaging formats. Participants will learn best practices for human-AI collaboration, ensuring the final content benefits from both machine efficiency and human creativity. We'll also cover techniques for maintaining consistent brand voice across AI-generated content.

AI for Professional Content Creation

The content creation component delves into using AI to generate and optimize various marketing materials. Participants will master techniques for using AI to create compelling email campaigns with personalized messaging that resonates with specific audience segments. We'll practice using AI tools to draft professional documents including proposals, reports, and case studies that maintain brand voice while saving significant time.

E-Commerce Application	AI Technology	Business Impact
Product Recommendations	Collaborative Filtering, Deep Learning	+35% Average Order Value.
Customer Service	NLP-Powered Chatbots	24/7 Support, 80% Resolution Rate
Visual Search	Computer Vision, Image Recognition	+43% Conversion for Mobile Users
Personalized Email Marketing	Predictive Analytics	+65% Open Rates, +27% CTR

This module includes hands-on practice with AI tools including Jasper, Copy.ai, Beautiful.ai, and specialized e- commerce platforms. By the end, participants will be equipped to implement AI solutions that streamline content production while enhancing quality and customer engagement across digital channels.

AI in Social Media Marketing and Analytics

Social media marketing presents an ideal environment for AI application, given the vast amounts of data available and the need for personalized, timely content across multiple platforms. This module explores how AI is transforming both organic and paid social media strategies, enabling marketers to achieve greater reach, engagement, and conversion with less manual effort.

Participants will learn how AI content generation tools can create platform-specific posts optimized for each social network's unique algorithm and audience expectations. The course covers AI-powered social listening tools that monitor conversations across platforms to identify emerging trends, brand sentiment, and engagement opportunities. We'll explore how AI can analyze successful competitor content to inform your own content strategy and identify performance gaps.

For paid social campaigns, the module demonstrates how AI optimizes audience targeting by identifying high- conversion segments based on complex behavioral patterns. Participants will learn how AI budget allocation systems automatically shift spending toward best-performing ad sets and platforms. We'll cover AI-driven creative testing that rapidly identifies winning ad combinations from multiple variations.

Data Collection & Analysis	Strategic Insights
AI systems gather and interpret social data across platforms	Pattern recognition identifies opportunities and threats
Performance Measurement	Content Creation
AI evaluates engagement and conversion metrics	AI generates platform-optimized content based on insights

The analytics component covers how AI transforms data interpretation, helping marketers extract actionable insights from complex datasets. Participants will practice using AI to identify correlations between marketing activities and business outcomes, attribute conversions across multiple touchpoints, and forecast future performance based on historical data patterns. We'll explore visualization tools that transform complex data into intuitive dashboards for stakeholder presentations.

This module includes hands-on experience with tools like Hootsuite Insights, Sprout Social, Brandwatch, Google Analytics 4 with AI features, and specialized social AI platforms. By the end, participants will be equipped to implement AI-driven social strategies that maximize engagement while reducing implementation time.

Creative AI and Future-Proofing Your Digital Marketing Career

The final module explores the creative side of AI in marketing, focusing on visual content generation and design applications. Participants will learn how to use AI tools to create professional brochures, social media graphics, and other visual marketing assets without extensive design experience.

The course covers text-to-image generation systems like DALL-E and Midjourney, demonstrating how to craft effective prompts for creating brand-consistent visuals. We'll explore AI design assistants that can generate layouts, color schemes, and typography for various marketing materials. Participants will practice using AI to enhance existing images through style transfer, background removal, and resolution upscaling.

Key Benefits of AI Implementation

Dramatic time savings -Tasks that once took hours can be completed in minutes
Cost reduction - Fewer resources needed for routine marketing operations
Enhanced personalization - Tailored customer experiences at scale
Improved measurement - More accurate attribution and performance tracking
Competitive advantage - Early adoption positions marketers ahead of industry peers
Increased website traffic - AI-optimized content and strategies drive higher organic visibility

Future-Proofing Your Digital Marketing Career

The module concludes with a comprehensive overview of how AI is reshaping marketing careers and the skills professionals need to thrive in this evolving landscape. We'll discuss the concept of human-AI collaboration and identify which marketing functions will likely be enhanced rather than replaced by AI.

Participants will develop a personal roadmap for continuous learning in AI marketing applications, identifying resources and communities that provide ongoing education. The course offers guidance on building an AI-enhanced portfolio that demonstrates both technical proficiency and strategic thinking to potential employers or clients.

AI Tools and Leveraging AI to Measure Marketing ROI

Top 10 AI Tools for Marketers	AI Ethics In Marketing	Measuring AI Marketing ROI
ChatGPT and GPT-4 for content creation and ideation Jasper for marketing-specific content generation Surfer SEO for AI-powered content optimization Midjourney for visual content creation Synthesia for AI video generation	We will address critical ethical considerations in AI marketing strategies, such as transparency, avoiding bias, and respecting customer privacy. The course offers frameworks for ethical decision-making when deploying AI marketing solutions.	The module covers methodologies for calculating ROI from AI marketing initiatives. Participants learn how to build compelling business cases for AI adoption, using both quantitative metrics and qualitative benefits to showcase full value.

By the conclusion of this programme, participants will possess a comprehensive understanding of how AI is transforming digital marketing and the practical skills to implement these technologies across their marketing operations. Graduates will be positioned as forward-thinking professionals capable of driving marketing innovation through strategic AI application.