Frequently Asked Questions

The programmes offer help to aspiring managers in becoming effective decision makers in their fields through upgradation of knowledge and managerial skills. The programmes broaden the overall perspective of the managers so that they can become catalysts for change. They develop conceptual, interpersonal and management awareness for implementation of new structures and strategies. They also improve managerial effectiveness and prepare managers for more senior positions.

Yes, AIMA PGDM is recognised by AICTE, Ministry of Education, Govt. of India.

Post Graduate Diploma in Management has been approved by AICTE since 1994. It is at par with MBA in terms of Course, Design & Content. However, technically, PGDM & MBA are two different programmes. An MBA is awarded by universities, while a PGDM is offered by non-university institutions. The recognition of PGDM as equivalent to an MBA depends on individual universities. For instance, Aligarh Muslim University considers AIMA’s PGDM equivalent to an MBA.

AIMA-CME does not offer any full-time programme. We offer all programmes through open and distance learning mode only. Distance learning mode differs from correspondence in the sense that students are required to attend contact programmes. This activity is supplemented by a comprehensive set of assignments and practical sessions as well.

The following are the advantages of joining AIMA-CME programmes-

• Approved by AICTE since 1994
• Over four decades of expertise in conducting Management education programmes
• Contemporary Course curriculum recognised by Industry
• Eminent Faculty from Academia & Industry
• Case Study Development
• Business Simulation games to build and strengthen decision-making and analytical skills
• Live Industry Interactive sessions
• Blended mode of Learning
• Case Study based learning: classroom discussions with peers for collaborative learning
• Academic flexibility to optimise student’s learning
• Student Support for all academic & operational queries
• Placement Assistance from AIMA-CME

For admission to AICTE-approved PGDM courses conducted by AIMA through distance learning mode, the candidate must have completed graduation (10+2+3) or must have appeared for the final year exams and be awaiting the results.It is followed by a Personal Interview round with AIMA Panel members (Delhi/NCR) & telephonic interview for out stationed candidates. Candidates should also have completed graduation (10+2+3) from a recognised university.

The admission interviews are generally held from the month of April for July session. For the January session, this process starts from September-October.

Eligibility Criteria

Graduation (10+2+3) in any discipline from a recognised University, followed by a Personal/Telephonic Interview round.

Admission Procedure

• Candidates need to buy the prospectus before they appear for the personal/telephonic interview round. To initiate the admission application, visit- http://apply.education.aima.in/pgdm
• Post purchase of prospectus, candidates need to appear for the Physical/Virtual interview with AIMA at Lajpat Nagar office or can share the reference no. with Programme Manager via email (pgdm@aima.in) to arrange a telephonic interview round.
• Candidates who get selected in the interview need to submit semester fee of Rs. 42,000/ online, within 5-7 days after the declaration of their result.

Documents required at the time of interview:

• Self-Attested Graduation Certificates (Consolidated Mark sheet of 3rd Year & Pass certificate)
• 1 Passport sized photographs
• Reference No. cum receipt of Prospectus Purchase

PGDM specialisations include:

• Marketing
• Finance
• Operations
• Human Resource
• Information Systems
• International Business
• Digital Marketing
• Banking & Financial Management
• Financial Research & Valuation Modeling
• Data Analytics
• Hospitality Management
• Retail 

A student can opt for either of the above-mentioned options, to pursue a PGDM Programme from AIMA:

• Option A: 15 hours of teaching (per subject) via Face-to-Face Classroom teaching on weekends and Industry Interaction, Foundation Programme etc.
• Option B: 15 hours of e-learning content (per subject) on weekends, which includes sessions by subject experts, Industry Interaction, Foundation Programme etc

The purpose of PCPs is to provide an opportunity to discuss subject related problems and clarify the doubts related to assignments and examinations with the faculty and your colleagues for better understanding of the subject. 50% attendance in PCPs, is desirable.

Students with an attendance shortfall will be allowed to re-register in the next session without any fee to make up the shortfall in the required PCPs and appear in term end examination.

You are advised to check with the body conducting the NET examination, as the PGDM offered by AIMA is a government-approved postgraduate diploma, not an MBA.

You need to check with the concerned person/authority in IITs since it is a Govt. approved PG Diploma (offered under Distance Learning mode) and not an MBA.

You need to check with the concerned person/authority in IIMs since it is a Govt. approved PG Diploma (offered under Distance Learning mode) and not an MBA.

You need to check with the concerned organisation since it is a Govt. approved PG Diploma (offered under Distance Learning mode) and not an MBA.

The following Diplomas/certificate are awarded in PGDM:

For any kind of assistance, you may please get in touch with undersigned:

Geetika Gumber Wadhwa
Programme Manager-PGDM
Landline: 011-4767 3011

Mobile: 9654601397 |Email: ggumber@aima.in

• Full refund

  In case of withdrawal of programme by AIMA-CME or rejection of registration form (on account of non-fulfilment of eligibility criterion as per admission policy for the session) full fee will be refunded to the candidate at his/her mailing address within one month from the date of receipt of registration form (OMR Form) in AIMA-CME.

• Partial refund

  If an application for cancellation of admission is received in AIMA-CME before the dispatch of study material from AIMA-CME, the form processing charges (Rs 500 only) will be deducted from the fee. Balance fee will be refunded to the candidate at his/her mailing address within one month from the date of receipt of his/her application in AIMA-CME.

  If an application for cancellation of admission is received in AIMA-CME after the dispatch of study material from AIMA-CME, the form processing charges and cost of study material (Rs. 4000 only) will be deducted from the fee. Balance fee will be refunded to the candidate at his/her mailing address within one month from the date of receipt of his/her application.

• No refund

  Applications for cancellation of admission / refund of fee will not be considered after the commencement of PCPs.

Students will receive the acknowledgment of receipt of application form within 10 days of receipt of form at AIMA and confirmation of admission before the commencement of the PCPs, i.e., 16 Aug for July session and 15 Feb for January session.

You have to send a request letter to Manager-Admission at AIMA-CME or send email to admission@aimaonline.edu.in

Every student enrolled in CME’s programmes can download their ID card from the student portal. In case of PGDM and PGDITM, ID-cards will be valid for 3 years. After expiry of validity, student can renew ID card by sending a request letter and the original ID card at AIMA-CME, New Delhi.

Student can download their ID-Cards from there student portal account.

The purpose of PCPs is to provide an opportunity to discuss subject related problems and clarify the doubts related to assignments and examination with faculty and your colleagues for better understanding of the subject. Fifty-percent attendance in PCP’s, is desirable.

Students with attendance shortfall will be allowed to re-register in next session without any fee to make up the shortfall in the required PCPs (in their own centre) and appear in term end examination. For PGDITM Programme 8 PCPs per subject (16 hrs) per module is compulsory and 30hrs of practical training for two subjects per module at HCL training centre is also compulsory.

Only one specialisation is to be opted at a time. However, students can apply for second/dual specialization immediately after completing the programme. A student has to take one extra module of specialization (IIIrd module in case of PGDM & IV module in case of PGDITM) and full Module fee will be applicable in such cases.

There are two assignments for each subject of each programme. Students are required to attempt both the online assignments through their student portal. They are free to refer text books, study materials, journals, Internet and other sources for relevant information while doing the assignments. However, students of ACM have to develop one case study as well for each subject.

The Examination for each programme is conducted twice a year- June (20th - 30th) and December (20th - 31st). Examination is conducted at almost all the metro and other major cities throughout India and also at some selected overseas centres.

Project work is an integral part of all the Post Graduate Diploma and Post Graduate Certificate programmes in Management. It is compulsory to do a live project towards completion of the programme.

Evaluation criteria are Class Participation, performance in Assignments, Term End Examination and Project work.

Whenever assignments are to be attempted it must be of the current session to restrict the practice of copying of assignments and to harmonize the evaluation process.

Student needs to submit the online assignments (Objective) through their student portal only.

Yes, any professional project taken by you can be used as the academic project as well provided it fulfils the requirement of the programme as detailed in the project guidelines. (GM 100)

It is compulsory to have a guide for your project work. A guide should have a minimum post-graduate qualification in the relevant area with a minimum of five years’ industry experience at an executive level, or should be Assistant Professor or above if working for an academic institution. The CV of guide should be attached with the synopsis.

AIMA-CME updates the list of Examination Centres for every examination. The list of exam centres is updated in the portal only. A student has the choice to appear at any one Examination Centre.

Yes, you may change your exam centre. You may contact the manager examination not later than 1st June / 1st December for the same on email - cmeexam@aima.in

The process to take exam in another country is as follows:

• Let the Manager-Examination of AIMA-CME know about the city and country where you would like to appear for the exam at least two months in advance.

• Pay the additional exam fee @ 100 US $ (subject to change) per subject and send the details through email to Manager-Examination until your exam centre is confirmed on email - cmeexam@aima.in

Modular grade point average (MGPA) is the average of points of each subject. Cumulative grade point average (CGPA) is the average of all modules.

• The minimum-qualifying grade for an individual subject is C-, and additionally to qualify the Module the minimum average of all subjects (including project work if any) of the module must be

• If a student does not meet the required grade point but clear all papers in that particular module, he / she will be considered as a CNM case.

You will get the provisional certificate for PGDM/ PGDITM, after successful completion of Programme. There is no payment for it.

If you don’t receive your grade card within one month of declaration of result, then you should contact Manager-Examination at AIMA-CME on email at cmeexam@aima.in

If you have submitted your project work 45 days prior to the declaration of the result, then the project grade is reflected in the grade card. In case it is not, contact the Manager-Evaluation at AIMA-CME on email evaluation@aima.in

At Annual Convocation of AIMA-CME in the first week of August every year

AIMA is blessed with a strong industry network (3000 corporate members and 30000 professionals as individual members). With such industry support and a strong alumni network of more than 1500 students, AIMA students are very well accepted in the corporate world.

Students in Delhi & NCR centres are directly attached with AIMA-CME for their placement assistance. Outside Delhi candidates needs to contact their respective centres for placement support.

Interested students just need to send their CVs as a word attachment to placement@aima.in to register for placement activities with AIMA-CME. Hard copies are not entertained now.

As a fresher in the first 2 modules one can expect on the job trainings (with or without stipend), or short duration jobs in their area of interest. It is after the specialization module normally that one can get a full-time job in his / her functional area. For the complete detail, please feel free to contact the placement cell at placement@aima.in

AIMA, as India's top management body since 1957, offers a legacy of excellence, enhancing your management capabilities and career prospects.

The programme is comprehensive, providing hands-on experience in various aspects of Digital Marketing along with leadership skills to equip you with the knowledge of Digital Strategy, preparing you for senior management positions.

For additional information, please explore our frequently asked questions (FAQs).

PGCM is a Govt approved Post Graduation programme for ambitious professionals seeking career advancement. It offers comprehensive and practical learning, enhances your skill portfolio, and provides career enhancement opportunities.

The program features live, interactive lectures delivered by respected industry experts and practitioners.

This comprehensive program prioritizes practical learning while also providing essential theoretical knowledge to establish a strong foundation in the field of Digital Marketing for students.

Yes, AIMA's PGCM is approved by AICTE and the Ministry of Education.

The program is available at a highly affordable fee of Rs 63,000 only with the option of two easy installment payments. Additionally, this program is government-approved, which means it is GST exempted.

The program is one year long, divided into two semesters of six months each.

You can choose between online and offline learning options according to your preference.

Classes are held on Saturdays and Sundays, with each session lasting two hours, from 09:00 AM to 03:30 PM.

The program emphasizes case study-based learning with industry-specific examples. All live classes are recorded, and the recordings are accessible for revision through the Learning Management System (LMS).

Students actively participate in practical assignments after mastering each concept. In the second semester, they immerse themselves in a rigorous three-month Capstone project, emphasizing hands-on learning.

Exams are held in offline mode at dedicated exam centers.

The classes will be LIVE and interactive and held at pre- scheduled times. The LIVE Lectures are recorded and made available to the students through LMS for you to review whenever you need.

Enrolling in AIMA's postgraduate programs comes with complimentary AIMA membership and access to both online and offline library facilities, and networking opportunities at our events contributing to your holistic development.

Upon program completion, you can earn 52 credits, enhancing your qualifications for international study and job opportunities, recognized by many institutions and employers globally.

You will receive both soft copies and hard copies of study materials, in addition to LIVE lectures and recordings of LIVE lectures held.

You will have complimentary access to both online and offline libraries.

Yes, the program includes live projects and assignments during classes. Additionally, there is a three-month extensive live project in any two areas of specialization in Digital Marketing.

In the second semester, you will have the option of either a three-month on-the-job training or a live capstone project. AIMA's placement cell provides placement assistance to program graduates.

The program comprises 11 Digital Marketing & Strategy subjects, divided into two semesters:

Introduction to Digital Marketing

Marketing Strategy 2.0

Web Development

Search Engine Optimization (SEO)

Search Engine Marketing (PPC)

Email Marketing

Web Analytics

Social Media Marketing

Second Semester:

Mobile Marketing

E-Commerce

Digital Media Planning & Buying

Capstone Project / 3-Month On-the-Job Training (OJT)