faq arrow Pre-Admission Queries

What is the objective of programmes offered?

The programmes offered help aspiring managers to become effective decision makers in their fields through upgradation of knowledge and managerial skills. The programme broadens the overall perspective of the managers so that they can become catalysts for change. It develops conceptual, interpersonal and management awareness for implementation of new structures and strategies. Improves managerial effectiveness and prepares managers for more senior positions.

Are the courses PGDM / PGDITM offered by AIMA-CME recognized?

Yes, AIMA PGDM and PGDITM are recognized by UGC, Ministry of HRD, and Govt. of India.

Is PGDM program equivalent to MBA?

Post Graduate Diploma in Management is approved by UGC since 1994. It is at par with MBA in terms of Course Design & Content. However, technically PGDM & MBA are two different programs, MBA is offered by a University and PGDM is offered by Non-University Institutes. It depends on Individual Universities to consider the PGDM equivalence to MBA. Like Aligarh Muslim University considers the AIMA-PGDM equivalent to MBA.

Does AIMA-CME offer any full-time course or all the courses are offered through distance learning?

AIMA-CME does not offer any full-time programme. We offer all programmes through distance learning mode only. Distance learning mode differs from correspondence in the sense that students are required to attend contact programmes. This activity is supplemented by comprehensive set of assignments.

What are the advantages of joining AIMA-CME programme?

The following are the advantages of joining AIMA-CME programmes

  • CME has more than 40 years of experience in management education; it was set up in 1976.

  • Our Programmes are internationally accepted.

  • AIMA-CME's PGDM and PGDITM programme are approved by UGC.

  • Strong curriculum: Most industry interfaced because of AIMA's links with business and industry.

  • All India reputation: AIMA is apex body of Management profession with 3000 companies as its members and 30,000 professional individual members.

  • Modular Structure: Certificates awarded after completion of each Module.

  • Modern well equipped library with online facilities available.

How can I take admission to the various courses conducted by AIMA?

For admission to UGC approved courses (PGDM and PGDITM) conducted by AIMA through distance learning mode, the candidate should have scored 50% in Graduation (10+2+3) or student has to appear in the MAT examination, which is held four times in a year (generally, first Sunday of February, May, September and December. Dates are advertised in the newspapers) followed by a Personal Interview round with AIMA-Panel members (Delhi/NCR) & telephonic interview for out stationed candidates. Candidate should also have completed graduation (10+2+3) from a recognized university.

When is the interview for admission held?

The admission interviews are generally begun from the month of April for July session. For the Jan session, this process starts from September-October.

What is the duration, fee & admission criterion for PG Diplomas offered by AIMA-CME?

Duration: Four modules of six months each followed by comprehensive project work. Total duration of PGDM / PGDITM is two years’ course work + project.

Fee: Course fee of PGDM is Rs. 26,000 only per module.

Course fee for PGDITM is Rs. 25,500 only per module

Admission Criteria: Graduation (10+2+3) with 50% from a recognized University OR MAT/CAT/XAT or any other state level entrance score card for candidates interested in admission in AIMA-PGDM / PGDITM followed by Personal interview with AIMA panel members at AIMA-Lodhi Road Centre.

How do we avail EMI option?

You need to share a self attested scanned copies of the documents mentioned below.

Documents required to enable EMI Facility


Salaried or Earning


Applicant’s Documents

1. PAN

2. Aadhar

3. Current Address Proof

4. 3 Months Bank statement

5. 3 Months Payslips (salaried profiles) or last 1 Year ITR (business profiles)

1. Aadhar

2. Student ID Card / Admission letter

3. Fee receipt / performa

Parent's Documents


1. PAN

2. Aadhar

3. Current Address Proof

4. 3 Months Bank statement

5. 3 Months Payslips (salaried profiles) or last 1 Year ITR (business profiles)


Post approval, a DD will be shared with university directly and a confirmation will be shared with you.

Is it compulsory for a candidate to qualify MAT for all courses offered by AIMA?

MAT qualification is only required for PGDM/ PGDITM.

Validity of MAT Score card?

MAT score card is valid for a period of 1 year since the date of issue of the score card/announcement of the MAT result, e.g. Sept'16 MAT score card will be valid till Sept'17.

Which PG Diplomas are offered by AIMA-CME?

The following UGC approved PG Diplomas are offered by AIMA-CME

  • Post Graduate Diploma in Management (PGDM)

  • Post Graduate Diploma in Information Technology Management (PGDITM)

What specializations are being offered in the PGDM programme?

PGDM specializations include:

  • Marketing

  • Finance

  • Operations

  • Human Resource

  • Information Systems

  • International Business

Can I get some assistance for the Assignments & Examinations (Applicable for Zero Study Centre)?

Please specify your actual requirement in terms of support required for any Subject or Topic.
Usually we would provide you additional learning material (Power point presentation-PPT, etc) which is discussed by the Faculty in their class lectures.

Once requirement is communicated to AIMA, we may arrange on-line tutorial classes (using telephone & email etc.)

Am I eligible to appear in the NET exam?

You need to check with the body conducting the NET examination in view of the fact that PGDM of AIMA is a Govt. approved PG Diploma and not an MBA.

Am I eligible to apply for PhD. in Management in IITs?

You need to check with the concerned person/authority in IITs in view of the fact that it is a Govt. approved PG Diploma (offered under Distance Learning mode) and not an MBA.

Am I eligible to apply for fellowship program in management in IIM's?

You need to check with the concerned person/authority in IIMs in view of the fact that it is a Govt. approved PG Diploma (offered under Distance Learning mode) and not an MBA.

Is any certificate awarded at the end of each module?

The following Diplomas certificate is awarded in PGDM:

Certificate in Management

On completion of Module I

Advanced Certificate in Management

On completion of Module II

Professional Certificate in Management

On completion of Module III

Post Graduate Diploma in Management

On completion of Module IV + Project


The following certificates are awarded in PGDITM

Certificate in Information Systems

On completion of Module I

Advanced Certificate inInformation Systems Management

On completion of Module II

Professional Certificate inIT Management

On completion of Module III

Post Graduate Diploma inInformation Technology & Management

On completion of Module IV + Project

faq arrow Fee Refund on Admission Cancellation

Is the fee refundable?
  • Full refund

    In case of withdrawal of programme by AIMA-CME or rejection of registration form (on account of non-fulfilment of eligibility criterion as per admission policy for the session) full fee will be refunded to the candidate at his/her mailing address within one month from the date of receipt of registration form (OMR Form) in AIMA-CME.

  • Partial refund

    If an application for cancellation of admission is received in AIMA-CME before the dispatch of study material from AIMA-CME, the form processing charges (Rs 500 only) will be deducted from the fee. Balance fee will be refunded to the candidate at his/her mailing address within one month from the date of receipt of his/her application in AIMA-CME.

    If an application for cancellation of admission is received in AIMA-CME after the dispatch of study material from AIMA-CME, the form processing charges and cost of study material (Rs. 4000 only) will be deducted from the fee. Balance fee will be refunded to the candidate at his/her mailing address within one month from the date of receipt of his/her application.

  • No refund

    Applications for cancellation of admission / refund of fee will not be considered after the commencement of PCPs.


faq arrow Post-Admission Queries

After submission of my application when do I receive the confirmation of admission into the desired course?

Students will receive the acknowledgment of receipt of application form within 10 days of receipt of form at AIMA and confirmation of admission before the commencement of the PCPs, i.e., 16 Aug for July session and 15 Feb for January session.

How can I get a fee payment receipt for reimbursement from my organization?

You have to send a request letter to Manager-Admission at AIMA-CME or send email to admission@aimaonline.edu.in

How do I get my ID card?

Every student enrolled in CME’s programmes can download their ID card from the student portal. In case of PGDM and PGDITM, ID-cards will be valid for 3 years. After expiry of validity, student can renew ID card by sending a request letter and the original ID card at AIMA-CME, New Delhi.

From where will I get my I-Card?

Student can download their ID-Cards from there student portal account.

Is it compulsory to attend the PCPs?

The purpose of PCPs is to provide an opportunity to discuss subject related problems and clarify the doubts related to assignments and examination with faculty and your colleagues for better understanding of the subject. Fifty-percent attendance in PCP’s, is desirable.

Students with attendance shortfall will be allowed to re-register in next session without any fee to make up the shortfall in the required PCPs (in their own centre) and appear in term end examination. For PGDITM Programme 8 PCPs per subject (16 hrs) per module is compulsory and 30hrs of practical training for two subjects per module at HCL training centre is also compulsory.

Is it possible to do two specializations together in Module III of PGDM / Module IV of PGDITM?

Only one specialisation is to be opted at a time. However, students can apply for second/dual specialization immediately after completing the programme. A student has to take one extra module of specialization (IIIrd module in case of PGDM & IV module in case of PGDITM) and full Module fee will be applicable in such cases.

faq arrow Examinations and Evaluation

How many assignments have to be submitted?

There are two assignments for each subject of each programme. Students are required to attempt both the online assignments through their student portal. They are free to refer text books, study materials, journals, Internet and other sources for relevant information while doing the assignments. However, students of ACM have to develop one case study as well for each subject.

When are the examinations conducted?

The Examination for each programme is conducted twice a year- June (20th - 30th) and December (20th - 31st). Examination is conducted at almost all the metro and other major cities throughout India and also at some selected overseas centres.

Is it compulsory to do the Project Work?

Project work is an integral part of all the Post Graduate Diploma and Post Graduate Certificate programmes in Management. It is compulsory to do a live project towards completion of the programme.

What are the evaluation criteria?

Evaluation criteria are Class Participation, performance in Assignments, Term End Examination and Project work.

Can previous session assignments be used in current session?

Whenever assignments are to be attempted it must be of the current session to restrict the practice of copying of assignments and to harmonize the evaluation process.

Where does a student submit his/her assignments?

Student needs to submit the online assignments (Objective) through their student portal only.

I am working on a project in my office; can I submit the same at AIMA?

Yes, any professional project taken by you can be used as the academic project as well provided it fulfils the requirement of the programme as detailed in the project guidelines. (GM 100)

For my project, am I supposed to have a guide? Is it compulsory? If yes, what should be the background / qualification of my Project Guide?

It is compulsory to have a guide for your project work. A guide should have a minimum post-graduate qualification in the relevant area with a minimum of five years’ industry experience at an executive level, or should be Assistant Professor or above if working for an academic institution. The CV of guide should be attached with the synopsis.

How are the Examination Centres chosen?

AIMA-CME updates the list of Examination Centres for every examination. The list of exam centres is updated in the portal only. A student has the choice to appear at any one Examination Centre.

Can examination centre be changed after submission of examination application through student portal?

Yes, you may change your exam centre. You may contact the manager examination not later than 1st June / 1st December for the same on email - cmeexam@aima.in

I wish to take my exams in another country, what is the procedure?

The process to take exam in another country is as follows:

  • Let the Manager-Examination of AIMA-CME know about the city and country where you would like to appear for the exam at least two months in advance.

  • Pay the additional exam fee @ 100 US $ (subject to change) per subject and send the details through email to Manager-Examination until your exam centre is confirmed on email - cmeexam@aima.in

What are the MGPA and CGPA scores in the Grade Card? How are they calculated?

Modular grade point average (MGPA) is the average of points of each subject. Cumulative grade point average (CGPA) is the average of all modules.

I have cleared all assignments and exams yet I am considered as CNM case. Kindly explain?
  • The minimum-qualifying grade for an individual subject is C-, and additionally to qualify the Module the minimum average of all subjects (including project work if any) of the module must be

  • If a student does not meet the required grade point but clear all papers in that particular module, he / she will be considered as a CNM case.

I need a provisional certificate of my course that I have completed. Who do I contact and how much do I pay? Can I get these certificates for each module?

You will get the provisional certificate for PGDM/ PGDITM, after successful completion of Programme. There is no payment for it.

I did not get my original grade card. Till when can I get the duplicate? Whom should I contact?

If you don’t receive your grade card within one month of declaration of result, then you should contact Manager-Examination at AIMA-CME on email at cmeexam@aima.in

I gave my Project on time and yet the grades are not incorporated in the grade sheet, why?

If you have submitted your project work 45 days prior to the declaration of the result, then the project grade is reflected in the grade card. In case it is not, contact the Manager-Evaluation at AIMA-CME on email evaluation@aima.in

Where is AIMA-CME diplomas formally awarded?

At Annual Convocation of AIMA-CME in the first week of August every year

faq arrow Placement Related Queries

How the placement activities are conducted in AIMA?

AIMA is blessed with a strong industry network (3000 corporate members and 30000 professionals as individual members). With such industry support and a strong alumni network of more than 1500 students, AIMA students are very well accepted in the corporate world.

Does AIMA provide placement assistance to all its students?

Students in Delhi & NCR centres are directly attached with AIMA-CME for their placement assistance. Outside Delhi candidates needs to contact their respective centres for placement support.

What is the process to enrol for placement activities with AIMA?

Interested students just need to send their CVs as a word attachment to placement@aima.in to register for placement activities with AIMA-CME. Hard copies are not entertained now.

What kind of job openings one can expect for fresher?

As a fresher in the first 2 modules one can expect on the job trainings (with or without stipend), or short duration jobs in their area of interest. It is after the specialization module normally that one can get a full-time job in his / her functional area. For the complete detail, please feel free to contact the placement cell at placement@aima.in


Why should I choose AIMA when there are various other institutions offering courses in Digital Marketing?

AIMA, as India's top management body since 1957, offers a legacy of excellence, enhancing your management capabilities and career prospects.

The programme is comprehensive, providing hands-on experience in various aspects of Digital Marketing along with leadership skills to equip you with the knowledge of Digital Strategy, preparing you for senior management positions.

For additional information, please explore our frequently asked questions (FAQs).

Why should I consider the Post Graduate Certificate in Management (PGCM) – Digital Marketing?

PGCM is a Govt approved Post Graduation programme for ambitious professionals seeking career advancement. It offers comprehensive and practical learning, enhances your skill portfolio, and provides career enhancement opportunities.

Who conducts the lectures in this program?

The program features live, interactive lectures delivered by respected industry experts and practitioners.

The programme is theoretical or practical?

This comprehensive program prioritizes practical learning while also providing essential theoretical knowledge to establish a strong foundation in the field of Digital Marketing for students.


Is PGCM program approved by the government?

Yes, AIMA's PGCM is approved by AICTE and the Ministry of Education.

What is the programme fee?

The program is available at a highly affordable fee of Rs 63,000 only with the option of two easy installment payments. Additionally, this program is government-approved, which means it is GST exempted.

What is the program's duration?

The program is one year long, divided into two semesters of six months each.

Classes will be online or Offline?

You can choose between online and offline learning options according to your preference.

What are the class timings for the program?

Classes are held on Saturdays and Sundays, with each session lasting two hours, from 09:00 AM to 03:30 PM.

How is the learning structured?

The program emphasizes case study-based learning with industry-specific examples. All live classes are recorded, and the recordings are accessible for revision through the Learning Management System (LMS).

Will I get enough of practical learning through this programme?

Students actively participate in practical assignments after mastering each concept. In the second semester, they immerse themselves in a rigorous three-month Capstone project, emphasizing hands-on learning.

How are the exams conducted?

Exams are held in offline mode at dedicated exam centers.

Will classes be conducted LIVE or will there be recorded lectures?

The classes will be LIVE and interactive and held at pre- scheduled times. The LIVE Lectures are recorded and made available to the students through LMS for you to review whenever you need.

Is there any membership included?

Enrolling in AIMA's postgraduate programs comes with complimentary AIMA membership and access to both online and offline library facilities, and networking opportunities at our events contributing to your holistic development.

How many credits will I get from this programme? How do they impact overseas study and job opportunities?

Upon program completion, you can earn 52 credits, enhancing your qualifications for international study and job opportunities, recognized by many institutions and employers globally.

What study materials are provided?

You will receive both soft copies and hard copies of study materials, in addition to LIVE lectures and recordings of LIVE lectures held.

Do I get any library facility with this programme?

You will have complimentary access to both online and offline libraries.

Are there any projects included in the program?

Yes, the program includes live projects and assignments during classes. Additionally, there is a three-month extensive live project in any two areas of specialization in Digital Marketing.

Is there any on-the-job training and placement assistance?

In the second semester, you will have the option of either a three-month on-the-job training or a live capstone project. AIMA's placement cell provides placement assistance to program graduates.

Which subjects will I learn in this programme?

The program comprises 11 Digital Marketing & Strategy subjects, divided into two semesters:

Introduction to Digital Marketing

Marketing Strategy 2.0

Web Development

Search Engine Optimization (SEO)

Search Engine Marketing (PPC)

Email Marketing

Web Analytics

Social Media Marketing

Second Semester:

Mobile Marketing


Digital Media Planning & Buying

Capstone Project / 3-Month On-the-Job Training (OJT)