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Programme Overview

Learn the latest trends and techniques to keep your website ranked on the top of search engine and drive maximum traffic to your website. The course will give you in-depth understanding of keyword search behaviour of prospective customers and performing gap analysis, SEO ranking factors/KPIs, mobile ranking factors, working of google algorithms and its connection with SEO.

Key skills learned during the course include keyword research, keyword planning, keyword building, link building, website optimization, ways to increase Click through Rate (CTR) and many more.

Enroll now to get more ROI and organic reach through the search engine on your website to generate more leads and to help you grow your business exponentially.

Programme Highlights

  • Weekend batch, Online Live Classes
  • Placement Assistance
  • Industry accepted Professional Programme
  • Industry and Career oriented Curriculum
  • LMS to access study resources


      AIMA’s Certificate Programme in Search Engine Optimization (SEO)


LIVE Classes by Industry Experts, Weekend batch (2 hours each weekend)

Classes Commencing

Classes Commencing from: 14th January 2023

Programme Duration

2 months - 18 hrs of LIVE Classes + 20 hrs of Recording + LIVE Project

Programme Fee

Rs 6000 + 18% GST (Total payable – Rs 7080)

For Whom

The programme is specifically designed for entrepreneurs, working professionals and fresh graduates, who want to make advancement in their career and job prospects through the most sought, Digital Marketing skills.

This programme also useful for those professionals who need to understand and gain hands-on knowledge of latest, industry relevant tools.

Course Contents

1. Introduction to New Marketing Environment
  • SEO basics, Introduction to SERP
  • What helps a site rank
  • Setting up toolbox
  • Creating an SEO worksheet
  • Optimising Search Campaigns
  • Creating of campaigns using optimization
  • Optimizing Campaign via Ad Groups
  • Importance of CTR in Optimization, ways to increase CTR
2. Choosing the right keywords
  • Understanding your visitors
  • Optimizing Campaign via Ad Groups
  • Importance of CTR on Optimization, ways to increase CTR
3. Estimating Search Engine Roadblocks
  • Ensuring SE Visibility
  • Providing a way to browse
  • Using Ajax and DHTML
  • Avoiding All-flash pages, client side redirects and using web developer toolbar
  • Avoiding duplicate content
  • Dealing with broken links and code bloat
  • Helping search engines like your site
  • Measuring website
4. Blended Research
  • Optimizing products
  • Optimizing news
  • Optimizing images
  • Optimizing video
  • Optimizing for local search
5. Developing communication for SE
  • Destination URLS
  • Writing online copy
  • Writing a great title tag
  • Connecting headlines to copy
  • Setting a writing routine
6. Working with links
  • Understanding link votes
  • Encouraging links
  • Leveraging partners for links
  • Creating quality links
  • Researching competitors links
7. Analyzing results
  • Using tracking worksheet

For further clarification, please contact the undersigned

Ekta Nayyar
Programme Manager

All India Management Association - Center for Management Education (CME)

15, Link Road, Lajpat Nagar - 3,

New Delhi, India-110024

Mob: +91 9250127573 | Email :

AIMA’s PGCM Specializations

Website :

Programme Fees

The programme fees is Rs 6000 + 18% GST (Total payable – Rs 7080)

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