Certificate Programme in Search Engine Optimization (SEO)

Course Commencement

Course starts in February and August each year

Programme Overview

Learn the latest trends and techniques to keep your website ranked on the top of search engine and drive maximum traffic to your website. The course will give you in-depth understanding of keyword search behaviour of prospective customers and performing gap analysis, SEO ranking factors/KPIs, mobile ranking factors, working of google algorithms and its connection with SEO.

Key skills learned during the course include keyword research, keyword planning, keyword building, link building, website optimization, ways to increase Click through Rate (CTR) and many more.

Enroll now to get more ROI and organic reach through the search engine on your website to generate more leads and to help you grow your business exponentially.

Programme Highlights

Weekend batch, Online Live Classes
Placement Assistance
Industry accepted Professional Programme
Industry and Career oriented Curriculum
LMS to access study resources

Certification

AIMA’s Certificate Programme in Search Engine Optimization (SEO)

Delivery

LIVE Classes by Industry Experts, Weekend batch (2 hours each weekend)

Classes Commencing

Classes Commencing from: 14th January 2023

Programme Duration

2 months - 18 hrs of LIVE Classes + 20 hrs of Recording + LIVE Project

Programme Fee

Rs 6000 + 18% GST (Total payable – Rs 7080)

For Whom

The programme is specifically designed for entrepreneurs, working professionals and fresh graduates, who want to make advancement in their career and job prospects through the most sought, Digital Marketing skills.

This programme also useful for those professionals who need to understand and gain hands-on knowledge of latest, industry relevant tools.

Course Contents

1. Introduction to New Marketing Environment

SEO basics, Introduction to SERP
What helps a site rank
Setting up toolbox
Creating an SEO worksheet
Optimising Search Campaigns
Creating of campaigns using optimization
Optimizing Campaign via Ad Groups
Importance of CTR in Optimization, ways to increase CTR

2. Choosing the right keywords

Understanding your visitors
Optimizing Campaign via Ad Groups
Importance of CTR on Optimization, ways to increase CTR

3. Estimating Search Engine Roadblocks

Ensuring SE Visibility
Providing a way to browse
Using Ajax and DHTML
Avoiding All-flash pages, client side redirects and using web developer toolbar
Avoiding duplicate content
Dealing with broken links and code bloat
Helping search engines like your site
Measuring website

4. Blended Research

Optimizing products
Optimizing news
Optimizing images
Optimizing video
Optimizing for local search

5. Developing communication for SE

Destination URLS
Writing online copy
Writing a great title tag
Connecting headlines to copy
Setting a writing routine

6. Working with links

Understanding link votes
Encouraging links
Leveraging partners for links
Creating quality links
Researching competitors links

7. Analyzing results

Using tracking worksheet

For further clarification, please contact the undersigned

Ekta Nayyar

Programme Manager

All India Management Association - Center for Management Education (CME)

15, Link Road, Lajpat Nagar - 3,

New Delhi, India-110024

Mob: +91 9250127573 | Email : digital@aima.in

AIMA’s PGCM Specializations

Website : www.aima.in

Programme Fees

The programme fees is Rs 6000 + 18% GST (Total payable – Rs 7080)