Learn the latest trends and techniques to keep your website ranked on the top of search engine and drive maximum traffic to your website. The course will give you in-depth understanding of keyword search behaviour of prospective customers and performing gap analysis, SEO ranking factors/KPIs, mobile ranking factors, working of google algorithms and its connection with SEO.
Programme Overview and AI Integration
Learn the latest trends and techniques to keep your website ranked on the top of search engine and drive maximum traffic to your website. The course will give you in-depth understanding of keyword search behaviour of prospective customers and performing gap analysis, SEO ranking factors/KPIs, mobile ranking factors, working of google algorithms and its connection with SEO.
Key skills learned during the course include keyword research, keyword planning, keyword building, link building, website optimization, ways to increase Click through Rate (CTR) and many more.
Enroll now to get more ROI and organic reach through the search engine on your website to generate more leads and to help you grow your business exponentially.
This enhanced programme now incorporates cutting- edge AI tools and techniques to revolutionize your SEO strategy. You'll learn how to leverage AI for automated keyword research, content optimization, competitive analysis, and performance tracking. Through Prompt Engineering, you'll master creating effective AI prompts that generate SEO-optimized content and extract valuable insights from large datasets.
Programme Details and Benefits
Programme Highlights
- Weekend batch, Online Live Classes
- Placement Assistance
- Industry accepted Professional Programme
- Industry and Career oriented Curriculum
- LMS to access study resources
Key Information
Certification: AIMA's Certificate Programme in Search Engine Optimization (SEO)
Delivery: LIVE Classes by Industry Experts, Weekend batch (2 hours each weekend)
Classes Commencing: Classes Commencing from: 17th May 2025
Course starts in February and August each year
Programme Duration: 2 months - 18 hrs of LIVE Classes + 20 hrs of Recording + LIVE Project
Programme Fee: Rs 6000 + 18% GST (Total payable 3 Rs 7080)
Benefits of AI-Enhanced SEO
Time Efficiency
AI tools automate time-consuming tasks like keyword research, competitor analysis, and content optimization, allowing you to focus on strategy.
Data-Driven Decisions
AI provides deeper insights from large datasets, helping you make more informed SEO decisions based on predictive analytics.
Precision Targeting
AI provides deeper insights from large datasets, helping you make more informed SEO decisions based on predictive analytics.
Scalability
Manage SEO for multiple pages or websites simultaneously with AI assistance, maintaining consistency and quality.
Course Contents with AI Integration
Importance of Search
Understanding search engine algorithms and how AI is transforming search behavior. Learn to use AI tools to analyze search patterns and user intent for better targeting.
Analysing and Finding the Right Keywords
Leverage AI-powered keyword research tools to identify high-value keywords, analyze search volume, and predict keyword trends. Master prompt engineering to extract keyword insights from large datasets.
On-Page Optimization
Use AI content optimization tools to enhance meta tags, headings, and content structure. Learn howmAI can analyze and improve content readability and relevance for better rankings.
Choosing and Creating the Right Content for the Website
Implement AI content generation tools to create SEO-friendly content at scale. Learn prompt engineering techniques to guide AI in creating engaging, relevant content that ranks well.
Technical SEO
Utilize AI-powered site audit tools to identify and fix technical issues. Learn how machine learning algorithms can predict and prevent technical SEO problems before they impact rankings.
Link building
Apply AI tools to identify high-quality link opportunities and analyze backlink profiles. Use AI to automate outreach and track link building campaigns effectively.
Essential AI-Powered SEO Tools
Our programme integrates hands-on training with industry-leading tools to provide you with practical, applicable skills:
| SEMrush Comprehensive SEO toolkit for keyword research, competitor analysis, and performance tracking with AI-enhanced features for strategy development. |
AIPRM Advanced AI prompt library specifically designed for marketing and SEO tasks, enabling efficient content creation and optimization. |
ChatGPT / Co-Pilot AI assistants for content generation, keyword expansion, and creative problem-solving in SEO campaigns. |
| Google Search Console Essential tool for monitoring website performance in search results, identifying indexing issues, and understanding user queries. |
Google Analytics Data analysis platform for tracking user behavior, conversion paths, and campaign effectiveness with AI-powered insights. |
Google Trends Real-time data on search trends and topic popularity to inform content strategy and identify emerging opportunities. |
| Ubersuggest User-friendly SEO tool for keyword research, content ideas, and site audits with AI-driven recommendations. |
WordStream PPC and keyword management tool with AI capabilities to optimize advertising campaigns and improve organic search strategies. |
Google My Business Local SEO tool with AI-enhanced insights to manage business listings, track customer engagement, and optimize local search presence. |
| BuzzSumo Content research platform with AI analysis to discover trending topics, monitor brand mentions, and identify high-performing content opportunities. |
MOZ Keyword Explorer Advanced keyword research tool with AI-powered metrics to identify high-value keywords, analyze difficulty scores, and prioritize content efforts. |
LongTail Pro Specialized keyword discovery tool that uses AI to find valuable long-tail keyword opportunities with lower competition and higher conversion potential. |
Throughout the programme, you'll gain practical experience using these tools to develop and implement effective SEO strategies enhanced by artificial intelligence.
Advanced SEO Topics with AI Tools
- E-Commerce SEO Implement AI-powered product recommendation systems and optimize product descriptions with AI content tools. Learn how machine learning can improve category page rankings and product visibility.
- Local SEO Use AI tools to optimize Google Business Profiles and local citations. Learn how AI can analyze local search patterns and competitor strategies to improve local rankings.
- Mobile SEO Apply AI-powered mobile usability testing and optimization tools. Understand how AI algorithms assess mobile page speed and user experience factors that impact rankings.
- SEO on YouTube Leverage AI for video keyword research, transcript optimization, and audience analysis. Learn how YouTube's algorithm uses AI to rank videos and how to optimize accordingly.
- How to keep yourself updated on SEO and How to Measure the SEO Efforts Use AI-powered analytics platforms to track SEO performance and predict future trends. Learn how to set up automated reporting systems that provide actionable insights.
AI Tools We'll Cover
Content Optimization
- AI content generators for SEO-friendly writing
- NLP tools for semantic analysis
- Content performance prediction tools
Keyword Research
- AI-powered keyword clustering tools
- Search intent analysis platforms
- Competitive keyword gap analyzers
Technical SEO
- Automated site auditing tools
- AI-based schema markup generators
- Predictive crawl budget optimizers
Prompt Engineering
- Techniques for crafting effective AI prompts
- Prompt templates for SEO tasks
- Iterative prompt refinement methods
For Whom and Contact Information
For Whom
The programme is specifically designed for entrepreneurs, working professionals and fresh graduates, who want to make advancement in their career and job prospects through the most sought, Digital Marketing skills.
This programme also useful for those professionals who need to understand and gain hands-on knowledge of latest, industry relevant tools.
Why SEO is Important
Increased Website Traffic
Effective SEO drives targeted organic traffic to your website, reducing dependency on paid advertising.
Better User Experience
SEO practices improve website usability and navigation, enhancing overall user satisfaction.
Higher Conversion Rates
Targeted traffic from SEO efforts leads to better quality leads and higher conversion rates.
Competitive Advantage
Strong SEO positions your business ahead of competitors in search results, building brand credibility.
For further clarification, please contact the undersigned
Neha Malhotra
Programme Manager
All India Management Association - Center for Management Education (CME)
15, Link Road, Lajpat Nagar - 3,
New Delhi, India-110024
Mob: +91 9250127573 | Email : digital@aima.in
Website : www.aima.in
Programme Fees
The programme fees is Rs 6000 + 18% GST (Total payable – Rs 7080)