Download Brochure!


Welcome to the transformative world of Digital Business Management: Re-envisioning & Re-wiring in the Age of AI. This dynamic online course is tailored for senior business managers and digital officers, delving into cutting-edge strategies and insights for thriving in the digital landscape.

With rapid advancements in artificial intelligence (AI) and technology, Indian businesses experience a seismic shift. Over 80% of organisations believe AI will significantly impact their industry in 5 years. However, few are fully prepared to harness its potential, offering senior business managers and digital officers a unique opportunity to gain a competitive edge through skills and knowledge in this transformative era.

The 30-hour course equips you with the expertise to lead your organisation through this digital revolution. Exploring real-world case studies and industry best practices, you’ll gain practical insights into emerging digital business scenarios.

Whether a senior business manager leveraging AI for growth or a digital officer guiding your organisation’s strategy, this course provides essential tools and frameworks for success. Our goal is to empower you to navigate the digital landscape confidently, leading your organisation to innovation and sustainable success.

Embracing change and adapting to new paradigms is crucial. A glance at the course outline reveals key topics and discussion areas of the holistic curriculum.

Learning Outcomes

The key objective of this course is to empower participants to be effective at workplace in the age of AI. By the end of the programme, they shall learn:

  • Understand the foundational principles driving digital transformation in today’s business world.
  • Develop strategies to navigate challenges and make the most of AI technologies.
  • Acquire the skills to rethink your organisation’s digital business model for success.
  • Cultivate an agile mindset to adapt to changing markets and stay ahead of competitors.
  • Learn to use emerging technologies like machine learning and automation to drive innovation and efficiency.
  • Master data-driven decision-making for better performance.
  • Foster a culture of digital innovation within your organisation and lead successful digital transformations.
  • Implement effective cybersecurity measures to protect your organisation’s digital assets and data privacy.
  • Learn best practices from companies that have succeeded in developing digital business strategy.
  • Remake your strategy to thrive as a successful executive in the digital era.
  • Many more areas of digital business strategy with live case examples and blend of workshops and interactive discussions.

Take this transformative journey and position yourself at the forefront of digital innovation. Join us for an immersive learning experience that will empower you to reshape your business in the age of AI. Together, let’s shape the future of digital business management in India and beyond.


Total Online teaching hours: 36

Total sessions: 18

Duration of each session: 120 minutes

Sessions are being planned on Sundays. Timing: 9 AM to 1.30 PM with half hour break

Topics to be covered in the Course

18 SESSIONS ( 2 Hours Per Sessions)


The course methodology will include lecture, Q/A, discussion, audio -visual aids, case studies, expert learning.

Who should attend

  • CEOs
  • CXOs
  • Senior Business Managers
  • Department Heads
  • Business Planner IT Heads
  • Business Analysts
  • Start-ups and Consultants
  • Digital Business Management Practitioners and users

Course Material

The course pack comprising power points slides of faculty, many of global research reference material, Case studies, templates aids, reading material etc. will be provided to each participant.

Assessment, Grading & Certication

Each Participant is expected to complete the following criteria to recieve the certificate of success for the course:

    • 60% attendence
    • Completion of a project as per expectations defined by the faculty, who will assign a project. Project can be done in a group.
    •  Active participation in class during discussion and workshop

Participation certificate will be issued on non-adherence of the above criteria

Lead Faculty

Prof. M.D. Agrawal is former General Manager IT and Chief Information Officer of downstream BPCL, India's secondlargest oil major. Mr. Agrawal was the advisor to TCS from 2014 to 2019 to design innovative and cost-effective solutions for clients and design strategy for downstream domain excellence. He is associated with IITB, a premier institute in India since last 8 years as a visiting professor on subjects of software project management, knowledge management, digital transformation and E business strategy and associated with IIT Gandhi nagar as Adjunct professor for subject Digital innovation and digital transformation in enterprise. Earlier he served India's premier institute NITIE as adjunct professor 2019-20 and adjunct professor at SJMSOM, IITB during 2018 to 2020.

Toward academic pursuits, with rich industry backgrounds, during last 8 years, Prof. Agrawal offered electives to MBAfinal years students of SJMSOM, IITB on subjects like digital transformation, E commerce and E Business strategy & management, knowledge management, and software project management and agile methodologies.

His current key interest are Consulting, coaching and teaching of during contemporary subjects in domain of digital transformation and digital capability building both for students and industry professionals. In past, he has designed and offered multiple short duration MDPs which were run at SJMSOM, IITB and IIM C. He also keep doing research on industry focus subjects. His one research paper on topic “Operation Intelligence and digitalization practices for downstream oil industry “was published prominent industry journal Hydrocarbon Processing in year 2017. He has addressed multiple International and National conferences as a thought leader and accomplished industry veteran.

Prof. Agrawal is having strong connect with industry and professional bodies. As President, he has also been leading as premier professional bodies like Bombay Management Association, Computer Society of India, South East Asian Region Computer federation- SEARCC.

In his illustrious career, Prof. Agrawal has accomplished excellence in completing several technology projects leading to business transformation and organization development. He is Gold medalist in Mathematics and was conferred CSI fellowship for his outstanding contribution in field of IT.

His technical work was instrumental getting BPCL several International and National awards worth mentioning: Delhi Best Practice International award, USA, CIO 100 Asia Pacic Award, NASSCOM Best IT Implementation Award 2011 and CSI IT Excellence Award 2013.

Associate faculty

Mr. Sanjay Agrawal is Chief Technology Officer (CTO), leading all Digital initiatives at Hitachi Vantara that include solutions around, Big Data, Cloud, Mobility, IoT etc.

Also currently leading a team of Solution Architects in India and SAARC. This team is responsible for consulting and design of IT solutions Data Center Modernizations, Intelligent Data Governance and Data Driven Insights.

Recently took Digital Transformation initiatives such as DATAOPS, Data Lake optimization, Insights into Dark Data, Dynamic blending of structured and unstructured data, Hybrid Cloud adoption including Application Modernization for shifting workloads to Public cloud, Hybrid IT with DC modernization with optimized Infrastructure including Object storage etc.

Playing lead role in Digital Transformation workshops at Enterprise customers. These workshops include assessment of current state and recommendations to arrive at desired Digital maturity state with certain initiatives around Data Driven decision making, Cloud acceleration, IT Modernization etc. to accelerate their Digital Transformation journey and shift focus from Operations to Innovation.

One of the responsibilities at Hitachi Vantara has been to transform people from traditional hardware selling to Digital solution selling demonstrating signicant value propositions around Business and IT.

Regularly conducting Digital Transformation workshops at IIM Kolkata and SOM, IIT Mumbai for CXOs. Focus was primarily to help CXOs understand Digital Transformation and its impact in IT and Business.

Also have been a member of couple of Govt. of India IT initiatives and task force as advisor.
Prior to joining Hitachi Vanatara, Sanjay was Strategist and Country Presales Manager at Hewlett Packard Enterprise for 19 years.


For further clarification, please contact the undersigned

Rahul Bhatia

All India Management Association
Center For Management Education

15, Link Road, Lajpat Nagar - 3,

New Delhi, India - 110024

Tel : 011-47673000/011, 49868399, Ext. 722

Email :

Website :

Title of module/ Outline of topics

1. Introduction of Digital Business
  • Impact of digital trends on business
  • Elements of business value of Digital
  • Digital to the Core
  • Customer experience based economy
  • Emergence of API economy for Digital Business
  • Foundational and universal elements for successful digital business: Vision, alignment, and commitment

2. Organisation capabilities for building digital business

  • Elements of organisational capabilities and ability to produce intended business outcomes in the digital space
  • Multi-disciplinary areas of Digital business operations
  • Introduction of digital capability model Twelve nos. elements
  • Detailed explanations of twelve capabilities areas & their AI-based enablement with use case
  • Automating Customer touch point journey using digital
  • Framework of maturity assessment of digital business Case study discussion of DBS Bank, Tata Motors

3. Strategic Principles of Smart Business

  • New Forces of Value Creation Network coordination and data intelligence
  • AUTOMATING DECISIONS: Five Strategic steps to Leverage Machine Learning for business automation
  • THE CUSTOMER-TO-BUSINESS MODEL How to Build a Feedback Loop
  • Five steps for business domain re-imagination – McKinsey study
  • How to Make Strategic Processes Smart
  • Case Study of Alibaba
4. Connected enterprise business and enterprise automation
  • Digital technology plays for automated and intelligent processes in the enterprise
  • Building a connected enterprise ecosystem
  • Use case of enterprise automation
  • Automating onboarding of new recruit
    • Automating customer touchpoint processes using RPA and AI
    • Regulatory compliance automation
    • Order management and fulfilment
    • Automation of logistic process

5. Data Driven decision making and Analytics with hands-on exercise for predictive analytics

Part A

a) What is Data Driven Decision Making?

  • Data provides insights that enable managers to identify trends and patterns and accurately forecast the future
  • Improve customer experience and gain competitive advantages
  • How to explore data to make business decisions?
  • Framework for developing Data analytics
  • Case Implementation
  • Showcasing this framework with Important steps in the DDDM process
  • Data pre-processing and data visualisation
  • Case study discussion

Part B

Hands-on to develop your own Predictive model using Excel

6. Re-tooling Business
a) Re-envisioning Business Model and crafting same
  • Methodology and frameworks of 15 types of new business models
  • Crafting a Digital business model
  • Adapting business models to leverage AI and emerging technologies

    b) Building a Digital Business Platform


7. Strategy for IT preparedness for Digital business

  • Strategy Migrating/ Upgrading from Legacy for Digital Ready IT state
  • Key differences between Legacy vs Digital transformation state: Inside vs Outside
  • Key components of Digital Infrastructure Architecture
  • Mapping External Digital Interactions to the Organisation
  • Suggested framework of an Integrated and Scalable Digital Platform

8. Digital Business Model for Marketing 5.0

  • Predicative marketing & use cases
  • Augmented marketing & use cases
  • Agile marketing & use cases
  • Contextual marketing & use cases

9. Digital business model of BFSI-Fintech as reference architecture for digital business

  • Leveraging India Stack for building your business
  • Design and act your finance on principles of fin-tech

10. Building Digital capabilities for manufacturing business

Part A

  • Critical issues in today’s manufacturing ecosystems
  • Drivers for building a smart factory model
  • Disruptive digital technologies and use cases
  • IoT as game change as new capabilities of smart, connected products at the core of Data
  • The architecture of digital manufacturing and smart factory
  • Technology foundations
  • Key learning from World economic forum Light House Company
  • Tata Steel - turning around the business in a digital way

Part B

  • Manufacturing automation and Robots & AI

11. AI strategy for

  • Marketing and Sales, Supply Chain and Logistics
  • Healthcare
  • E-Commerce, customer experience
  • Generative AI

12. Strategy for cyber security and data protection

  • Strategy for Cyber security and data protection & privacy
  • Understand growing threats & strategy for Cyber security and Data security
  • Significance of Data Protection and privacy for digital business and regulatory framework

13. Preparing organisation for digital business

  • 3 pitfalls which caused failure of digital business
  • Building Talent Bench, Talent Gap analysis
  • Benefits of Agile way functioning
  • Change management and orchestration

14. Persona for success for taking digital to core Leadership workshop

  • Remaking and preparing yourself for digital business
  • Key reasons of digital business strategy failures
  • Understanding desired personas for a successful digital leader
  • Six traits of successful leader in digital era

Participants will be assigned short Project Work in groups

Enrolment & Registration Process

Course start date – 1 Oct 2023
Timings – Sunday, 9:00 am to 13:30 pm

Course Fees

The programme fees for this course is Rs 35,000/- plus GST

Two installment option is available.

Download Brochure

Please provide a name and email address, and a phone number if you'd like us to call and assist you through the process.

*Please note that by filling the form, you are agreeing to our terms & conditions in the disclaimer section.