Course Commencement
Course starts in February and August each year
Programme Overview
Learn the practical insights of collecting, measuring, analyzing your brand’s data on web through Google Analytics. This course will help you precisely understand and study customer’s behavior on your website & mobile apps, which shall in turn aid you in devising your future marketing strategies.
Programme Highlights
- Weekend batch, Online Live Classes
- Placement Assistance
- Industry accepted Professional Programme
- Industry and Career oriented Curriculum
- LMS to access study resources
Certification
AIMA’s Certificate Programme in Web Analytics for Digital Marketers and Strategists
Delivery
LIVE Classes by Industry Experts, Weekend batch (2 hours each weekend)
Classes Commencing
Classes Commencing from: 5th November 2022
Programme Duration
2 months - 18 hrs of LIVE Classes + 20 hrs of Recording + LIVE Project
Programme Fee
Rs 6000 + 18% GST (Total payable – Rs 7080)
For Whom:
The programme is specifically designed for entrepreneurs, working professionals and fresh graduates, who want to make advancement in their career and job prospects through the most sought, Digital Marketing skills.
This programme also useful for those professionals who need to understand and gain hands-on knowledge of latest, industry relevant tools.
Course Contents
1. Understanding Web Analytics- Web analytics basics
- How reporting tools works
- Setting up Google Analytics, Functioning of Google Analytics
- Understanding Google Analytics Insight
- Understanding basic traffic metrics
- Tracking referrers
- Understanding cookie tracker, Types of cookie tracking used by Google
- Exit Rate, Bounce and Bounce rate
- Understanding referrers
- Understanding referring site data
- Tracking referring keywords
- Setting quality targets
- Applying targets
- Handling bounce rates
- Determining key performance indicators
- Defining conversion goals
- Monetary value of goals
- Setting up goal tracking
- Interpreting conversion data
- Using goal funnels, Importance of funnels
- Google Analytics: Link tagging, Setting up link tagging, Understanding filters and segments
- Reporting of Analytics, Preparing customized reports
For further clarification, please contact the undersigned
Ekta Nayyar
Programme Manager
All India Management Association - Center for Management Education (CME)
15, Link Road, Lajpat Nagar - 3,
New Delhi, India-110024
Mob: +91 9250127573 | Email : digital@aima.in
Website : www.aima.in
Programme Fees
The programme fees is Rs 6000 + 18% GST (Total payable – Rs 7080)