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Course Commencement

Course starts in February and August each year

Programme Overview

Learn the practical insights of collecting, measuring, analyzing your brand’s data on web through Google Analytics. This course will help you precisely understand and study customer’s behavior on your website & mobile apps, which shall in turn aid you in devising your future marketing strategies.

Programme Highlights

  • Weekend batch, Online Live Classes
  • Placement Assistance
  • Industry accepted Professional Programme
  • Industry and Career oriented Curriculum
  • LMS to access study resources


      AIMA’s Certificate Programme in Web Analytics for Digital Marketers and Strategists


LIVE Classes by Industry Experts, Weekend batch (2 hours each weekend)

Classes Commencing

Classes Commencing from: 5th November 2022

Programme Duration

2 months - 18 hrs of LIVE Classes + 20 hrs of Recording + LIVE Project

Programme Fee

Rs 6000 + 18% GST (Total payable – Rs 7080)

For Whom:

The programme is specifically designed for entrepreneurs, working professionals and fresh graduates, who want to make advancement in their career and job prospects through the most sought, Digital Marketing skills.

This programme also useful for those professionals who need to understand and gain hands-on knowledge of latest, industry relevant tools.

Course Contents

1. Understanding Web Analytics
  • Web analytics basics
  • How reporting tools works
  • Setting up Google Analytics, Functioning of Google Analytics
  • Understanding Google Analytics Insight
2. Tracking traffic volume
  • Understanding basic traffic metrics
  • Tracking referrers
  • Understanding cookie tracker, Types of cookie tracking used by Google
  • Exit Rate, Bounce and Bounce rate
3. Measuring best referrers
  • Understanding referrers
  • Understanding referring site data
  • Tracking referring keywords
4. Measuring visit quality
  • Setting quality targets
  • Applying targets
  • Handling bounce rates
5. Using convention goals
  • Determining key performance indicators
  • Defining conversion goals
  • Monetary value of goals
  • Setting up goal tracking
  • Interpreting conversion data
  • Using goal funnels, Importance of funnels
  • Google Analytics: Link tagging, Setting up link tagging, Understanding filters and segments
  • Reporting of Analytics, Preparing customized reports

For further clarification, please contact the undersigned

Ekta Nayyar
Programme Manager

All India Management Association - Center for Management Education (CME)

15, Link Road, Lajpat Nagar - 3,

New Delhi, India-110024

Mob: +91 9250127573 | Email :

AIMA’s PGCM Specializations

Website :

Programme Fees

The programme fees is Rs 6000 + 18% GST (Total payable – Rs 7080)

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