Brief Profile

Faculty, Trainer, Consultant and Researcher. Dr Anuja Pandey is working with the All India Management Association (AIMA) as a Professor of Marketing, Programme Director Post Graduate Certificate in Management. She is Head of AIMA- India Case Research Centre (ICRC). ICRC was set up at AIMA in 2018 to promote India-centric case development. Dr Anuja is Managing Editor of AIMA's Journal of Management & Research (AJMR). Dr Pandey is a faculty in charge of AIMA's courses in Business Analytics and Digital Marketing and analytics. Dr Anuja's teaching experience is in the areas of Marketing Management, Consumer Behaviour, Advertising and Brand Management, Digital Marketing, Social Media Marketing, Marketing Research, Services Marketing, International Marketing, and Communication. Her Primary Fields of Research and Publication are Marketing strategies; social media, branding, product development, positioning, consumer behaviour, data analytics, MSME, Digital Marketing, market research, Negotiation, and presentation skills.

She has published more than 21 papers in International and National Journals. She has authored 3 books. She has Authored and Edited 3 books for AIMA. She has presented several research papers at international and national conferences. She has developed 12 case studies in Marketing Analytics for Wiley Publication and 7 cases on Entrepreneurship. She has guided 2 PhD. Students in the prestigious AIMA –AMU program. 1 each in Kurukshetra University and Manav Rachna University. Consultancy: She was the lead faculty/ Researcher for the AIMA-UKIREI project on Identifying Entry Level Managerial Skills and Labour Market Study. Recently she completed two consultancy assignments for the Ministry of Consumer Affairs and NIEPA. Recently she was awarded a research project by DSIR, DST on “Readiness and Interest of Organizations for Adopting Emerging Technologies like AI and ML”.