Program Overview
The Advanced Certicate Course on Aviation Service Management is designed to equip professionals with comprehensive knowledge and skills pertinent to the dynamic aviation industry. This course delves into various facets of aviation service management, encompassing airport operations, airline management, aviation safety, customer service, and regulatory frameworks. Participants will explore the intricacies of ground services, in-ight services, and the critical aspects of logistics and supply chain management, specic to aviation. The programme will also help the participants critically examine how the Internet, social media and AI are changing airline customer service. The curriculum integrates theoretical knowledge with practical applications, facilitated through case studies, simulations, and industry expert insights, ensuring a holistic understanding of the eld on how airlines are keeping up with these changes to meet customer needs and stay competitive.
Who Should Attend This Program
This programme is ideal for individuals who are passionate about the aviation industry and aspire to build a career in aviation services. This course is particularly benecial for recent graduates in elds such as aviation, hospitality, tourism, and business management, who are seeking specialized knowledge and skills to enhance their employability in the aviation sector. Additionally, professionals already working in the aviation industry, such as airline sta, airport managers, ground service personnel, and those in customer service roles, will nd this course valuable for advancing their careers and gaining a competitive edge through advanced training and updated industry practices.
Program Duration And Flow
The programme's duration is 3 months, encompassing 60 instructional hours, with select sessions conducted in workshop format.
Mode Of Delivery
The learning sessions will be conducted on weekends in an online live (synchronous) format.
Learning Outcomes
Understanding Aviation Industry Basics:
Learners will grasp fundamental concepts and terminology - phonetics and SSR codes related to the aviation industry, including key players, regulations and industry trends.
Communication Skills:
Develop eective communication skills tailored to various customer interactions, including in-person, telephonically, and digital channels. This includes active listening, clarity, empathy and professionalism.
Crisis Management and Problem Solving:
Equip learners with the ability to handle challenging situations calmly and eciently, such as flight delays, cancellations and customer complaints, while maintaining a focus on passenger
safety and satisfaction.
Product and Service Knowledge:
Ensure a comprehensive understanding of the airline's product, services, policies and procedures to provide accurate information and assistance to customers.
Cultural Sensitivity and Diversity:
Promote an awareness of cultural dierences and diversity among passengers and colleagues, promoting inclusive and respectful interactions.
Conflict Resolution:
Develop strategies for de-escalating conicts and resolving disputes eectively and amicably, with the aim of achieving a positive outcome for both the customer and the airline.
Teamwork and Collaboration:
Cultivate teamwork skills to collaborate with colleagues across various departments, fostering a cohesive and supportive work environment focussed on delivering excellent customer service.
Technology Proficiency:
Familiarise learners with the airline's booking systems, self-service kiosks, mobile apps and other technological tools to assist customers eciently and enhance their overall experience.
Safety and Security Awareness:
Emphasise the importance of prioritising passenger safety and security at all times, adhering to established protocols and procedures and remaining vigilant to potential threats.
Continuous Improvement:
Encourage a mindset of continuous learning and improvement, empowering employees to seek feedback, identify areas for growth and implement innovative solutions to enhance the customer experience.
Learning Methodology
The learning methodology will include interactive sessions/lectures by experts from the industry, Q/A, discussion, case studies, expert- guided learning.
Course Material
The learning methodology will include interactive sessions/lectures by experts from the industry, Q/A, discussion, case studies, expert- guided learning.
Assessment And Certification
The participants will be assessed on the basis of assignments and the nal exam. Assignments will account for 50% of the grade, with the nal exam carrying the remaining 50% weightage. Upon successful completion of the programme, the participants will be awarded with the “Certicate of Success” by All India Management Association.
Program Director & Lead Instructor
ZARINE DAVID
Founder & Director, Aviation Training and Professional Skills Development Centre
Zarine David is the Founder and Director of Flying Start, a pioneering aviation training and professional skills development center dedicated to empowering marginalized communities and youth across India. Under her visionary leadership, the center has become the country's sole licensed training provider for Aviation and Hospitality programs specically designed for marginalized communities. Zarine directs an all-woman team and implements comprehensive business growth strategies, oering training in Aviation, Personal Branding, and Image Consulting. Her center's accomplishments include exclusive partnerships with Ginger Hotels and Lemon Tree Hotels for training initiatives, collaborations with leading universities for the BBA Aviation program, and a partnership with the NAZ Foundation to enhance skills among young women nationwide. Zarine's strategic initiatives have expanded the center's operations to multiple cities, including Delhi, Gurgaon, Chennai, and Jaipur, and successfully conducted virtual workshops on 'Personal Branding' with signicant participation.
Zarine David's achievements are a testament to her commitment to social impact and professional development. She has established her center as an authorized IATA training center, oering international certications in seven aviation programs across Delhi, Jaipur, Chennai, and Gurgaon. Her leadership has resulted in over 2000 successful students nationwide, bridging gaps in the Aviation and Hospitality sectors while championing diversity and inclusivity in the workforce. Zarine's dedication to empowering India's dynamic youth through skill development and employment opportunities continues to drive the center's mission and contribute to the growth and excellence of India's aviation industry.
Invited Expert Faculty
APARNA DAS
Aparna Das is a dynamic professional with 18 years of rich and extensive experience in the Indian Aviation Industry. Her expertise lies in process operations, ticketing and reservation functions, customer service, relationship building, operations planning and management. She has been associated with the BPO handling of the call process of Jet Airways as Manager Training for the centres of Mumbai & Delhi. A thorough professional with a proactive attitude, she has led teams for running successful process operations, service standards for business excellence and demonstrated abilities in identifying streams of revenue generation.
SUDHA BHASKAR
An aviation industry expert, Sudha Bhaskar has worked extensively in the Indian aviation industry for over 31 years with Jet Airways, Indigo & Air Asia India. As a training manager in these airlines, her portfolio includes varied training programmes - Airport System and Process training, Safety Management Systems, Awareness & Sensitisation training on handling customers with special needs. She also specialises in customer service, behavioural and communication skills training.
She holds a Diploma in Training & Development from ISTD, a Master's degree in English/ Bachelor's degree in Education and a Cambridge CELTA certication.
Her vast experience and useful insights have been invaluable in helping to design the content for this program.Her knowledge of industry standards have enabled the course to cover the required training for a career in aviation.
Contact Us
Neha Malhotra
All India Management Association
15 Link Road, Lajpat Nagar – Part 3,
New Delhi, India – 110024
Mobile : +91-8178340214
Email : nmalhotra@aima.in
Website : www.aima.in
Programme Fees
The programme fee is INR 95000 + 18% GST which includes cost of Programme Learning Material and Examination fee.
Topics To Be Covered In The Programme
40 sessions of 90 minutes each
Lesson Plan
Introduction to Indian Aviation Industry
• History of the Indian aviation sector
• Overview of the current Indian aviation sector
• Regulatory bodies and key stakeholders
• Introduction to airport operations
Airport Terminology and Structure
• Aviation Phonetics
• Commonly used terms and abbreviations
• Understanding airport layout and facilities
• Role of various departments in airport operations - Reservations & Ticketing/ Inight/ Customs & Immigrations, Cargo, Engineering, Catering, Security
Better Standard of Customer Service
• Airline Industry Changes – Evolving customer prole
• Customer Service in the age of the customer
• Airline customer service standards
New Trends in Customer Service
• New trends in customer service channels
• Multichannel customer service
• Customer service touchpoints
Customer Perceptions
• Customer service and eective
communication (PartI)
• Importance of listening in customer service
• Verbal and non-verbal communication
Customer Contact techniques
• Meet the customer
• Non Face-to-Face communication in customer service
• Digital media - new methods of reaching out to the customer
Passenger Handling and Check-in Procedures
• Handling customers at the counter
• Check-in procedures and documentation
• Handling passenger queries
• Handling special requests
• Case Study: Dealing with dicult passengers.
Baggage Handling and Security Procedures
• Baggage handling process
• Screening procedures
• Security regulations and screening – Understanding Security Restricted Articles
• Lost and found procedures
• Practical exercise: Baggage handling simulation
• Understanding baggage tagging requirements & procedures
Boarding Gate Management
• Boarding process and announcements
• Gate management and crowd control
• Assisting passengers with boarding procedures
• Handling Gate-Noshows
• Case study : Handling boarding disruptions
Handling Premium Guests and VIPs
• Introduction to premium services
• Etiquette and protocol for VIP handling
• Personalisation and special requests handling
• Role-play: VP guest interaction scenarios
Arrival Procedures and Passenger Assistance
• Arrival process and passenger ow
• Assisting passengers with immigration and custom procedures
• Providing information on ground transportation options
• Practical task : Assisting passengers in a simulated arrival scenario
Customer Service Excellence
• Understanding customer needs and expectations
• Eective communication skills (Part II)
• Handling complaints and feedback
• Zero waste policy
• Role play: Customer service scenarios
Net Promoter Score (NPS)
Cultural Sensitivity and Diversity Training
• Know yourself rst
• Understanding cultural dierences
• Respecting diversity in customer interactions
• Awareness & Sensitization training exercises
Dealing with Complaints
• Managing complaints
• Disengagement and Aggression
• Awareness of CAR Regulations on Handling of Unruly Passengers
Managing Stress and Pressure
• Understanding stress and pressure
• Self care
• Managing irregular working hours
Emergency Response and Safety
Procedures
• Understanding Emergency evacuation procedures
• First aid basics
• Fire safety protocols
• Emergency scenario simulation
AI and Aviation - The Future
• Introduction to airport technology systems
• Use of AI tools for predictive service
• Use of AI for enhanced security at airports
Digi Yatra
• Understanding DigiYatra – MOCA’s digital initiative in India which uses facial recognition at airports for passenger identication at various customer touchpoints
• Commonly used software and tools
• Role of technology in enhancing customer experience
• Time Management