Programme Overview

India’s sports ecosystem is rapidly evolving — driven by professional leagues, sports-tech startups, digital fan engagement, sponsorship expansion, and structured sports infrastructure development.

Addressing this emerging talent gap, the All India Management Association (AIMA) — India’s apex body for management education — has partnered with COLLEARN Education Technologies to offer specialised Post Graduate Certificate in Sports Management.

This collaboration combines AIMA’s academic leadership with Collearn’s deep domain expertise to deliver AICTE-approved and industry-recognised programmes that are aligned with the National Education Policy (NEP). The programme is structured, flexible, and outcome-oriented — blending academic rigour with work integrated practical insights, contemporary case studies, and on the job training.

The PGCM – Sports Management is designed to build future-ready professionals who understand both:

• The business of sports
• The operations of sports ecosystems
• The analytics and innovation driving modern sports management

This programme integrates foundational business management with applied sports exposure including governance, IP development, event execution, analytics, and athlete lifecycle management.

Programme Objectives

Derived from the industry-integrated framework outlined in the programme document

The programme aims to:

• Develop Industry-Ready Sports Professionals
  Build practical capabilities across sports management, arena operations, sponsorship, analytics, governance, and finance.
• Bridge Education with Real-World Sports Exposure
  Enable learners to apply classroom concepts to live sports ecosystems — including leagues, clubs, academies, and infrastructure models.
• Build Operational Excellence in Sports Infrastructure
  Train students in arena operations, match-day management, compliance, safety norms, revenue models (ticketing, hospitality, F&B), and vendor coordination.
• Enable Strategic Thinking & Innovation
  Develop competencies in Sports IP creation & monetization, Brand building, League structuring, Fan experience design, Commercial rights management.
• Develop Data-Driven Decision Makers
  Equip learners with skills in: Player performance analytics, Fan & commercial analytics, Dashboarding tools (Excel/Power BI/Tableau concepts), ROI measurement for sponsorships.
• Strengthen Governance & Compliance Awareness
  Build understanding of: Sports law & dispute resolution, Anti-doping regulations, Contract law basics, League governance models, Ethical frameworks in sports.
• Provide Structured Career Launch Pathways
  Support learners in transitioning into roles across:
  • Sports operations
  • Sponsorship & partnerships
  • Analytics
  • Event & venue management
  • Digital & content strategy
  • Athlete representation

Eligibility:

• Bachelor’s degree in any discipline from a recognized university with Strong interest in sports and management
• Graduate students pursuing other professional course like MBA, MFS, CA, CS, ICWA etc. can pursue the PGCM programme concurrently and seek lateral entry.

Who Is This Programme For?

Former & Current Athletes

Looking to transition into: Athlete management, Team operations, League administration, Brand partnerships

Working Professionals

From domains such as: Marketing, Finance, Operations, Media, Event Management, Digital Strategy

Aspiring Sports Analysts

Interested in performance analytics, commercial analytics, and sports-tech tools.

Event & Venue Professionals

Seeking structured knowledge in:

• Arena operations
• Infrastructure management
• Match-day logistics
• Revenue structuring

Entrepreneurs in Sports Ecosystem

Planning to launch Sports academies, Leagues, Sports-tech startups, IP-driven tournaments

Program Duration:

The duration of the programme is One Year (Two Semesters). Maximum duration to complete the programme is Two and half years (30 Months).

Career Pathways :

Graduates may pursue roles such as:

• Sports Manager
• Sponsorship Executive
• Sports Analyst
• Team Operations Executive
• Digital & Content Strategist
• Event & Venue Manager

Class Schedule/Pedagogy:

• 156 hours of live online classes (78 classes – 2 hours each).
• The on-the-job training includes 6 classes per week, conducted from 11:00 AM to 7:00 PM.
• One year access to Learning Management System (LMS).
• Learners can revisit and revise LIVE session through access to session recordings and detailed meeting notes available on the LMS.

Project Work / on the Job Training

This structured training is designed to provide practical, industry-focused learning with real-time project exposure, ensuring hands-on experience and skill development in a professional work environment.

On-the-Job Training (OTJ) Covers:

• Event Management – 2.5 months
• Arena Management – 2.5 months
• Infrastructure Management – 2 months
• IP Development – 2 months
• OTJ Schedule – 6 days a week
• Timings – 11:00 AM to 7:00 PM
• Locations – Bangalore, Hyderabad, Chennai & Mysore

Assessment & Evaluation Process

Students will be evaluated through assignments, live projects, internship performance, event participation, attendance, and professional conduct. Assessment will focus on practical skills, teamwork, communication, leadership, and overall industry readiness. Final evaluation will be based on overall performance throughout the program.

The assessment process is divided into 2 levels.

• Assignments (Two (2) Online Objective Multiple Choice Assignments per subject): 30% Weightage
• Term End Examinations of 3 hours for each subject: 70% Weightage

ABOUT AIMA

The All India Management Association (AIMA) is the Voice of India’s Leaders and Managers, and the apex body of the management profession in India. AIMA is a not-for-profit, non-lobbying organisation, and works closely with Industry, Government, Academia, and students to further the cause of the management profession in India.

Established in 1957, AIMA has been serving the management community for close to 70 years, contributing immensely to the enhancement of management capability in the country. AIMA has a membership base of over 38,000 members and close to 6,000 corporate/institutional members, through 68 Local Management Associations affiliated to AIMA. The Association is represented on a number of policymaking bodies of the Government of India and national associations.

AIMA offers various services in the areas of testing, distance education, skill development & training, research, publications, executive education and management development programmes and special Forums for Young Leaders, Vice Chancellors and women leaders and managers. Over the decades, AIMA has evolved as times have changed and catered to the growing needs of today’s management community. Apart from its flagship Post Graduate Diploma in Management, AIMA offers topical and industry-oriented programmes and initiatives to help management professionals and students keep in step with times, while offering state of the art business solutions for organisations and institutions. As the pioneer of Distance Education, AIMA has always been an early starter, even in the digital space. AIMA was amongst the first organisations to offer Internet Based Remote Proctored Tests on a national level; and among the first to shift its service offerings online. AIMA quickly built digital expertise and now has the capability to offer its management programmes and business solutions in the physical, virtual and hybrid mode, as required.

About COLLEARN

www.collearnsports.com

CoLLearn is a leading sports education platform with over 6+ years of impactful presence in the sports industry, offering LIVE, interactive, and mentor-led online programs in allied careers in sports. The platform delivers specialized programs such as Sports Analytics, Sports Management, Sports Social Media Management, Sports Commentary, and Cricket Umpiring, conducted by renowned industry experts and celebrity trainers.

CoLLearn is the first sports education company accredited by the National Skill Development Corporation (NSDC) and is backed by Google, selected among the Top 20 Startups in India for creating measurable impact in the sports ecosystem. It is supported by IIM Bangalore NSRCEL and associated with IIT Madras Pravartak. Over the years, CoLLearn learners have secured opportunities with 100+ leading sports organizations and franchises including Rajasthan Royals, Kolkata Knight Riders, Delhi Capitals, East Bengal FC, ESPN, Cricbuzz, The Indian Express, Sports Mechanics, and Sports for All, as well as world-class academies such as Bhaichung Bhutia Football School and Dravid-Padukone Centre for Sports Excellence.

Contact Us – AIMA

Neha Malhotra
Manager – Center for Management Education
All India Management Association (AIMA)

15 Link Road, Lajpat Nagar – Part III,
Near Lajpat Nagar Metro Station, New Delhi – 110024

Mobile: +91 9250127573 / +91 9599932806

Email: pgcm@aima.in, nmalhotra@aima.in

Website: www.aima.in

Contact Us – CoLLearn Sports

Srishty Jain
Founder and CEO
Collearn Education Technologies Private Limited

3800/20/4, Axis Prabha, Bilekahalli, Begur Hobli,
Bangalore South – 560076

Mobile: +91 9108981949 / +91 9880280424

Email: srishty@thecollearn.com

Website: www.collearnsports.com