Introduction

Marketing as a specialization in management domain focuses on various verticals which are part of marketing as a profession. Academic knowledge of marketing in management education teaches the student about different aspects of sales management, selling techniques, behavior of a consumer , advertising methodologies, promotional methods of Products and services. Marketing management also lays emphasis on how should a company manage its product chain and its Brands.

Learning about the skills and techniques of domestic and international marketing will be the key focus of marketing management. It is also very important for a student of marketing specialization to study about the aspects of distribution of goods, and its inventory management methods. This helps the marketing and sales personnel’s to achieve their targets.

In modern marketing & sales scenarios with impact of changing technologies and increased competition companies have started selling their products and services through online channels using digital marketing techniques. Marketing management as an academic specialization in today’s scenario has introduced digital marketing in its curriculum and is laying lot of emphasis on students to learn these modern techniques of selling to be successful in their marketing career.

Relationship marketing is another focus area of present times sales personnel’s with special skills to developed in the area of services marketing, which is entirely distinct from marketing and selling of Physical Products. Since the job market has lot of potential in the services industry, therefore it becomes all the more important for the student of marketing to learn the skills of services marketing. Marketing management specialization will teach the student of marketing these technicalities of services marketing.

In nutshell Marketing management as a specialization in current scenario has been designed keeping in mind the fulfillment of academic and practical need of a student which will help in his career growth and prior understanding of consumer durable, services and FMCG industry.