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Introduction
The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to major development ICT and supply chain technologies. It accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest global destination in the retail space.
Indian Retail Industry has immense potential as India has the second largest population with affluent middle class, rapid urbanisation and solid growth of internet.
India’s retail market is expected to increase by 60 per cent to reach US$ 1.1 trillion by 2020, on the back of factors like rising incomes and lifestyle changes by middle class and increased digital connectivity. While the overall retail market is expected to grow at 12 per cent per annum, modern trade would expand twice as fast at 20 per cent per annum and traditional trade at 10 per cent# . Indian retail market is divided into “Organised Retail Market contributes 93 per cent of the total sector and “Unorganised Retail Market contributes the rest 7 per cent of the sector.
To harness the emerging opportunities in the area, this programme is designed to impart integrated knowledge of merchandising, supply chain, store maintenance, inventory control, and retail marketing mix apart from customer relationship management.
For whom
- Professionals/ working in a retail organisation to upgrade their professional skills.
- Freshers looking forward to excellent job opportunities in this sunrise sector.
- Management professionals working in other sectors to develop retail management competencies.
- Graduates/ Diploma holders looking for exciting career in dynamic industry
Career Options in Retail marketing involves:
Retail outlets, Export houses, Departmental stores Manufacturers, Financial institutions for marketing, IT and BPO, Education sector, publishing houses, Healthcare product manufacturers, Sports equipment and sports gear manufacturers.
- Management Functions & OB
- Business Communication
- Managerial Economics
- Introduction to IT Systems
- Financial & Management Accounting
- Business Statistics
Certificate awarded post module completion
Certificate in Management
- Operations Management
- Human Resource Management
- Marketing Management
- Economics and Social Environment
- Financial Management
- Research Methodology
Certificate awarded post module completion
Advanced Certificate in Management
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Specialization
- RM01 : Fundamentals of Retailing
- RM04 : Buying & Merchandise Management
- RM03 : Customer Attraction and Relationship Management
- RM08 : Store Design and Visual Merchandising
- RM05 : Managing Retail Operations
Certificate awarded post module completion
Professional Certificate in Retail Marketing
- Business Law & Corporate Governance
- International Business
- Entrepreneurial Management
- Enterprise Systems
- Project Work
Certificate awarded post module completion
Post Graduate Diploma in Management (PGDM)
Payment Schedule
Fee Particulars |
Fee |
---|---|
First Module | ₹ 31,500/- + ₹ 1000/- for prospectus |
Second Module | ₹ 31,500/- |
Third Module | ₹ 31,500/- |
Fourth Module | ₹ 31,500/- |