Introduction

In the era of digital revolution, technology has opened new opportunities for marketing. In the time of individualization, digitalization, networking along with the emergence of enlightened consumer has posing new challenges as well as opportunities for marketing.

What we market may not have changed but how we market definitely has changed. The evolving discipline of digital marketing offers opportunities for innovation, profitability, affordability, measurability and targeting. Digital marketing has not only opened opportunities for organization, but also enormous opportunities have boomed for digital marketers, web designer, web analyst and web developer.

To truly harness the potential of digital marketing and effectively leverage its impact on consumers, we need to have strong foundations in Digital Marketing. We have designed this speclisation to use new technologies and devices to market the product and services.

Exploring the emerging tools offered by internet.

• Access the realm of social media
• Understand and estimate the mind-set of online consumer.
• Design tools to enhance consumer online experiences.

For whom

• Any marketing enthusiast
• Students wanting to utilize new technologies to market products and services.
• Students with programing background aiming to utilize their past knowledge in digital marketing.

Career Options in Digital marketing:

Digital Marketing Manager, Content Marketing Manager Content Writers, Inbound Marketing Manager, Social Media Marketing Experts/Specialists, Search Engine Marketers, SEO Executives, Conversion Rate Optimizer, Copy Writers