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Overview:

With a new waves of globalisation across the world, there is a dire need to develop a pool of innovative marketing professionals who are capable to manage, promote and position the products and services of a company efficiently and smartly.

The marketing professionals of the present corporate business world are required to be versatile and skilled enough to live and breathe in marketing with smart business strategies and wide range of online and offline marketing channels.

AIMA understands this need well and nurtures its students accordingly through its Post graduate programme- PGCM in Marketing Management.

AIMA’ s apex body status and industry interface has helped largely to design and align the curriculum and course material of this programme to suit the need of emerging trends and needs of working professionals in the marketing and sales area.

For Whom

  • Professionals who want to learn the practical application of modern marketing techniques and methods for business expansion.
  • Students and working professionals who wish to gain knowledge and insights on the activities that make up the marketing mix and the essentials of converting challenges into business opportunities.
  • Professionals looking forward to make a career shift to marketing function for better job prospects and career opportunities.
  • Students and professionals looking forward to enhance their knowledge and understanding on the essentials of marketing strategy and management; consumer behavior and research; sales, distribution & brand management, and marketing dynamics from an international business perspective.

Eligibility

  • Bachelor’s degree in any discipline from a recognised university or 3 years’ diploma after 10+2 (equivalent to graduation in any discipline) from an institution, recognised by AICTE.
  • Graduate students pursuing other professional courses like MBA, MFS, CA, CS, ICWA can do this PGCM programme concurrently and seek lateral entry.

Programme Duration

  • The duration of the programme is one year with two semesters.
  • Maximum duration to complete the programme is 3 years.

Selection Process

  • The eligible aspirants can directly take admission by filling in the Admission Form ( Admission Form Link) and submitting the scanned copy of their graduation marksheet and a passport size photograph. The students may directly upload these documents while filling in the Admission Form.
  • For lateral entry, exemptions will be given, if the curriculum is equivalent to the PGCM Curriculum. Candidates may contact the PGCM programme Manager at +91 9250127573 or pgcm@aima.in

Session Commences

January and July each year

Exam Schedule:

Exam schedule is updated on AIMA website and Student Portal. Exams are held in June and December each year.

Lateral Entry Provision

  • Post graduate students undergoing courses like M.Com, MA can opt for lateral entry with exemption of maximum 2 subjects and concurrently continue both the courses.
  • The objective behind this initiative is to encourage more graduates to take up professional, Post-graduation programme like PGCM. Any student in the Final year/3rd Semester of M.Com /MA can undergo this distance learning programme concurrently.
  • The student also has an opportunity to seek credit transfer of maximum two papers, which he/she has passed in the first year or 1&2 semester of M.Com/MA.
  • AIMA has developed a detailed system for curriculum matching and harmonisation of grades and degrees.
  • Those 2 papers which match with any one stream of PGCM are exempted for the student and they can seek credit transfer for the same, rest of the papers need to be studied and successfully cleared.
  • Students seeking lateral entry are also given a fee exception for two subjects/papers.

Class Timings and Mode of Delivery

A: CLASS ROOM MODE

  • Weekend Programme: Classes are held from 9.00 AM to 5.00 PM at AIMA, Lajpat Nagar, New Delhi on (Saturday and Sunday) from August to November and February to May.
  • Note:- Students opting for the Class room mode need to select Nodal Centre Preference 1 as 100- AIMA CME Coordination Centre in the Admission form.

Students may also opt for Online Live classes. Details provided below

B: ONLINE LIVE CLASSES MODE

  • Students opting for online mode will get recorded lectures coupled with Online Live classes held at weekends (11.00 AM to 1.00 PM) from August to November and February to May.
  • Note:- Students opting for the online classroom mode need to select Nodal Centre Preference 1 as 0- All India Management Association in the Admission form.

Admission Process

Eligible candidates can apply for the programme by following the steps below:

REGISTRATION STEPS

Step 1: Open the Admission Form through the link: https://education.aima.in/showAdmissionForm.action

Step 2: Fill in the form with the details asked for.

Points to be taken care of while filling in the Form:

Session to be selected as
Please note that the admissions for PGCM open twice a year i.e. for January batch and July batch.
Students are advised to select the session they wish to opt for.

Session to be selected as

P33 PGCM – Marketing

Prospectus Purchased: Select No as Option
Region: North
City: New Delhi

Nodal Centre Preference:

  • Students opting for the Class room mode need to select Nodal Centre Preference 1 as: 100- AIMA CME Coordination Centre in the Admission form.
  • Students opting for the online classroom mode need to select Nodal Centre Preference 1 as 0- All India Management Association in the Admission form.

Upload Documents: Attach your Graduation Mark sheet and Passport Size Photograph. Keep all the documents ready in your laptop/system before opening the Admission Form Link.

Step 3: Select the Payment Option as Credit/Debit Card and make the fee payment.

Step 4: Upon successfully submitting the form and making the payment, the candidate will get an acknowledgement from AIMA. Kindly email the same to the programme manager at pgcm@aima.in to complete the registration process.

Contact us

Ekta Nayyar
Manager- Center for Management Education
All India Management Association (AIMA)

15 Link Road, Lajpat Nagar – Part III,
Near Lajpat Nagar Metro Station, New Delhi – 110024

Ph: +91 011-47673000/49868399 Extn:- 732

Mobile : +91 9870522633; +91 - 9899056265

Email : enayyar@aima.in

Website : www.aima.in

The duration of the programme is one year (two semesters). Maximum duration to complete the programme is 3 years.
Module
1
  • MM01 - Marketing Management
  • MM07 - Consumer Behavior
  • MM02 - Sales and Distribution Management
  • MM03 - Advertising & Brand Management
Module
2
  • MM04 - International Marketing
  • MM05 - Marketing of Services
  • GM100-Project Work
₹ 26,000 /-

Programme Fee:

Fee Particulars Fee in INR
Total Programme Fee (Module 1 and Module 2) ₹ 26,000
*The fee above is inclusive of all academic charges, study material, online course content, recorded lectures, amongst other facilities provided by AIMA. Examination fee will be separate and will be charged at actuals. All fees paid are non-refundable.

Specializations Offered

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P21 - Digital Marketing & Strategy

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P39 - Business Analytics

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P29 - International Business

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P35 - Finance

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P31 - Human Resource Development

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P23 - Retail Management

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P33 - Marketing

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P27 - Operations System

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P25 - Pharmaceutical Marketing

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