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India’s retail sector is estimated to touch US $833 billion by 2013, with a compounded annual growth rate (CAGR) of 10%. The organized retail is stated to grow at 40% per annum and expected to touch US$107 billion. It is the 5th largest retail destination in the world. Retail contributes 8-10% to India’s GDP. This industry directly employs about 300,000 people and the demand is rising with every new store addition. To harness the emerging opportunities in the area, this programme is designed to impart integrated knowledge of merchandising, supply chain, store maintenance, inventory control, and retail marketing mix apart from customer relationship management.

For Whom

  • Graduates working in a retail organisation to upgrade their professional skills.
  • Fresh graduates looking forward to excellent job opportunities in this sunrise sector.
  • Management professionals working in other sectors to develop retail management competencies.
AWARD

POST GRADUATE CERTIFICATE IN MANAGEMENT (MARKETING)

Eligibility

  • Bachelor’s degree in any discipline from a recognised university / 3 years diploma in any discipline recognised by AICTE after 10+2 equivalent to graduation.
  • Students doing other professional courses like MBA, MFS, CA, CS, ICWA can do this Diploma concurrently and seek lateral entry.

Programme Duration

The duration of the Programme is one year with two semesters. Maximum duration to complete the course 3 years.

Programme Duration

The duration of the Programme is one year with two semesters. Maximum duration to complete the course 3 years.

Selection Process

Direct admission on screening of admission form.

For lateral entry, exemptions will be given if the curriculum is equivalent to ours.

Session Commences

January and July each year

Important Dates

PGCM Programme 2019 (July Session)
Admission Start Date 15th April 2019
Admission Closing Date 16th September 2019
Orientation Programme
(Face to face and Online Live session both)
24th August 2019

Admission Process

ONLINE ADMISSION PROCESS

Kindly keep the following ready before filling in the Online registration form:

  1. Self- attested Graduation Degree/Mark sheet,
  2. Passport size photo
  3. Credit or Debit card to pay the programme fee

The programme fee can be paid online via Net Banking/Credit Card/Debit Card

For Online registration form visit :

https://education.aima.in/showhomepagecmeonline.action

All required documents can be uploaded in this online form

GENERAL OFFLINE ADMISSION PROCESS

The candidates should send the completed Registration Form along with three photographs (passport or stamp sized), attested copy of graduation certificate / mark sheet and a Demand Draft of the Programme Fee of Rs. 25,550/- in favour of "All India Management Association", payable at New Delhi.

The Registration Form comes with CME’s prospectus, which may be obtained from the AIMA Counter / Nodal Centres on payment of Rs. 500/- in cash. The Form and Prospectus can also be obtained by post from AIMA, New Delhi, through a Demand Draft of Rs. 550/- in favour of "AIMA", payable at New Delhi.

3 simple steps to take admission in our Programme

  • Fill up the registration form and attach a Demand Draft of Rs 19,000/- drawn in favour of "AIMA", payable at New Delhi or through bank challan form during banking hours only at AIMA Lodhi Road.
  • Attested photocopy certificate of your 10th, 12th and graduation certificate.
  • Attach your three passport size photograph

Class Timing

CLASS ROOM MODE

Weekend Programme : 9.00 a.m to 5.00 p.m (Saturday and Sunday). Between August to November and February to May

B: ONLINE CLASS ROOM MODE

Live Sessions: 11.00 a.m – 1.00 p.m ( 2 Saturday )

Recorded Session: 24hour ( between March –May & September to November)

Note:- Students opting for the online classroom mode needs to specify Zero (0) center during filling up the center choice.

Lateral Entry Provision

Post graduate students undergoing courses like M.Com, MA can seek lateral entry to the programme and concurrently take both the courses.

The objective behind this initiative is to encourage more graduates take up professional courses .Any student in the Final year/3rd Semester of M.Com /MA can undergo this distance learning programme of AIMA concurrently. The student also has an opportunity to seek credit transfer of maximum two papers, which they have passed in the first year or 1&2 semester of M.Com/MA.

AIMA has developed a detailed system for curriculum matching and harmonisation of grades and degrees.

Those 2 papers which match with any one stream of PGCM are exempted for the student and they can seek credit transfer for the same, the rest of the papers need to be studied and successfully cleared to be awarded the Post Graduate Certificate. A student is also given a fee exception for these two papers.

Contact us

Ekta Nayyar
Manager- Center for Management Education
All India Management Association (AIMA)

15 Link Road, Lajpat Nagar – Part III,
Near Lajpat Nagar Metro Station, New Delhi – 110024

Ph: +91 011-47673000/49868399 Extn:- 732

Mobile : +91 9870522633; +91 - 9899056265

Email : enayyar@aima.in

Website : www.aima.in

The duration of the Programme is one year with two semesters. Maximum duration to complete the course 3 years.
Module
1
  • GM11 - Management Function & Organisational Behaviour
  • RM01 - Fundamentals of Retailing
  • RM02 - Essentials of Marketing
  • RM03 - Customer Attraction and Relationship Management
Module
2
  • RM04 - Merchandise Management & Pricing
  • RM05 - Managing Retail Operations
  • RM06 – Application of Supply Chain Management & Technology in Retail
  • GM100 - Project Work
₹ 25,550 /-

Payment Schedule

For first module pay at the time of admission and for the subsequent modules before the start of the classes.
Fee Particulars Fee
First Module ₹ 25,550

Installment Option

Fee Particulars Fee
First Module ₹ 15,550
Second Module ₹ 11,000
*The fee above is inclusive of all academic charges, study material, online course content, digital library, amongst other facilities provided by the institute. Examination fee will be separate and will be charged at actuals. All fees paid are non-refundable.

Specializations Offered

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Operations System

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Human Resource Development

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International Business

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Retail Management

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Pharmaceutical Marketing

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Digital Marketing And Strategy

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Business Analytics

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